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# Warrior-Themed Biker Wardrobes
Studio Natural's Cycling Wear Celebrates Tour de France 2014

By Jana Pijak | Published 2014-07-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tour-de-france-2014
References: [mocoloco](http://mocoloco.com/fresh2/2014/06/27/bikes-knights-cycling-wear-by-studio-natural.php) & [studionatural.it](http://www.studionatural.it/)

With the Tour de France 2014 fast approaching, this [biking gear collection](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ) by [Studio Natural](https://www.trendhunter.com/trends/studio-dumbar-dept) celebrates the renowned cycling competition. With past champions like the controversial Lance Armstrong and 90s consecutive winner Miguel Indurain, the European event draws in countless spectators with a passion for the cycling sport.

"Mounted soldiers in armour" are a source of inspiration for this Bikes & Knights Cycling Wear collection by Studio Natural. The line of performance wear marries aesthetics with comfort and is showcased in a [two-tone graphic pattern](https://www.trendhunter.com/trends/project-one).

The black textile is accented with colored elements that are "reminiscent of a heraldic armour's surface". Moerover, the materials used in this line of biker gear ensure cyclists are fashion-forward and comfortable when pedaling their way to the top.

Tour de France 2014 runs from July 5th to the 27th with a grand start in Yorkshire, England.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 38% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Warrior-inspired Cycling Gear:** Designing cycling gear inspired by historical warriors can create unique and eye-catching options for cyclists of all levels.
- **Athletic Aesthetics:** As the line between athletic wear and daily wear continues to blur, fashion designers can capitalize on incorporating stylish elements into performance gear.
- **Cycling Fashion for Events:** Creating collections of cycling wear specific to major events, such as the Tour de France, can generate interest and revenue from passionate fans and athletes alike.

### Sectors Adopting This

- **Sports Apparel:** By adding historical or cultural inspirations into performance gear, sports apparel companies can differentiate themselves and appeal to a wider range of customers.
- **Fashion Design:** Bridging the gap between athletic wear and daily wear provides opportunities for fashion designers to offer unique, stylish options for consumers.
- **Cycling Events:** Collaborating with designers and apparel companies to create event-specific cycling wear can generate excitement and brand recognition for cycling events and races.

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