# Emergency Tour Buses During a Failure, Brussels Airlines Entertained Travelers on a Blackout Bus By Laura McQuarrie | Published 2015-06-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/tour-bus References: [creativecriminals](http://creativecriminals.com/brussels-airlines/blackout-bus) & [brusselsairlines](http://www.brusselsairlines.com/) When an electrical failure forced Brussels Airlines to close the airspace above the city, a Blackout tour bus turned an unfavorable situation into something entertaining. The failure resulted in more than 200 [cancelled flights](https://www.trendhunter.com/trends/travel-experiences), diversions and delays, and undoubtedly, many frustrated travelers. But rather than leaving people with nothing to do at the airport, Brussels Airlines set up [Blackout Bus tours](https://www.trendhunter.com/trends/no7-skin-rehab-tour) across the city, so that stranded passengers could have something interesting to do and see. While this could have easily been a situation that resulted in hundreds of angry customers, getting people out of the airport and giving them a [sightseeing tour](https://www.trendhunter.com/trends/against-overtourism) helped to shape a more positive view of the airline, the city and its people. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Sightseeing-alternative-during-delays:** Creating alternative activities for stranded travelers during delays and cancellations can enhance customer experience and improve brand perception. - **Entertainment-based-customer-service:** Integrating entertainment into customer service during disruptive events can turn negative situations into positive experiences for customers. - **Improving-perception-through-action:** Taking proactive measures to provide unique experiences for customers during emergencies can help shape a more positive view of the business and its brand. ### Sectors Adopting This - **Airline:** Airline companies can leverage creative approaches to customer service during disruptions to improve customer satisfaction and loyalty. - **Tourism:** The tourism industry can explore partnerships with airlines to offer alternative sightseeing experiences for travelers during disruptions, increasing the overall value of the travel experience. - **Hospitality:** Hotels and other hospitality businesses can consider collaborating with airlines to provide entertainment-based experiences for stranded travelers, helping to enhance guest satisfaction and differentiate their services from competitors. ## Related on Trend Hunter - [Simulated Air Travel Experiences](https://www.trendhunter.com/trends/simulated-air-travel.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [In-Transit Entertainment Devices](https://www.trendhunter.com/trends/intransit-entertainment.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Teatime Bus Tour Experiences](https://www.trendhunter.com/trends/bus-tour-experience.md) - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Festive Senior Deliveries](https://www.trendhunter.com/trends/jolly-trolley.md)