# Theatrical Baking Packaging Tough Slate Design's Spice Packaging Mimics Traditional Playbills By Joey Haar | Published 2016-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tough-slate-design References: [lovelypackage](http://lovelypackage.com/the-incredible-masters-of-bakery/) & [toughslatedesign](http://toughslatedesign.com/masters-of-bakery-spices-gift-set) Ukraine-based [Tough Slate Design's](https://www.trendhunter.com/trends/beco-pet) baking spices are inspired by the theater, with designs and titles that reference both the playbills that advertise productions and the names of plays themselves. The spice containers are shaped like the large, cylindrical poster holders that would advertise plays in the 19th and early 20th centuries. Then, just like a playbill, the spice containers from Tough Slate Design have labels that reference plays through cheeky puns. Since the spices and pastry toppings are primarily for baking, many of their names make puns that cross baking with classic play titles. For instance, the package for anise seeds is labelled 'Romeo and Biscuit,' referencing Shakespeare's masterwork, and the package for sprinkles is called 'Waiting for Cupcake' in reference to Samuel Beckett's absurdist 'Waiting for Godot.' ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 84% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Theatrical Packaging:** Incorporate theatrical elements into product packaging, such as playbill-inspired designs and pun-filled labels. - **Crossover Branding:** Combine different industries or themes to create unique product names and packaging, like baking and theater references. - **Nostalgic Design:** Draw inspiration from 19th and early 20th-century aesthetics to create visually appealing and engaging packaging designs. ### Who This Affects Most - **Food Packaging:** Create innovative packaging designs for food products, incorporating elements from different industries or themes. - **Baking Industry:** Leverage unique branding and packaging concepts to differentiate baking products in the market. - **Design Industry:** Explore new design approaches that draw inspiration from nostalgia while adding a modern twist. ## Related on Trend Hunter - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Spice-Infused Lip Balms](https://www.trendhunter.com/trends/spice-balms.md) - [Movie-Themed Cookie Lines](https://www.trendhunter.com/trends/wuthering-heights.md) - [Customizable Spice Packs](https://www.trendhunter.com/trends/customizable-spice.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Dual Spice Shaker Designs](https://www.trendhunter.com/trends/stui.md)