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# Anger-Proof Alarm Clocks
Matthias Lange's 'Smash' Alarm Can Tough Out Your Morning Temper

By Alexandra Choli | Published 2009-01-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/tough-alarm-clocks-smash-can-bear-your-morning-temper
References: [kisd.de](http://kisd.de/~matti/pics/diplom_ht/work.htm)

You are on a white velvet beach, walking by aquamarine crystal waters in front of the ruby-red setting sun. Your favorite music plays in the background. You pass a sculpted rock and on the other side you see a figure; your eyes meet, your heart starts beating faster. In your mind it is clear that you are in the presence of your soulmate; you hesitantly approach each other, your hands touch, your heads lean, and… the alarm clock goes off!!!

Now wouldn’t you need a clock that can take the beating? We introduce to you the “Smash,” a badass alarm clock with an [angelic design](https://www.trendhunter.com/trends/ahmed-rashad). The top surface of this device is so designed as to accept your everyday punching and turn it into a harmless deformation. It better be tough enough, though, ‘cause I really don’t appreciate being drawn away from my [lovely dreams](https://www.trendhunter.com/trends/wonderwake).

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 78% | Activity: 89% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What Makes This Trend Stand Out

- **Anger-proof Tech:** The trend of designing devices that can withstand everyday frustrations and anger and turn them into harmless objects, offering opportunities to innovate the way we engage with technology.
- **Disruptive Alarm Clocks:** With the continuous demand for waking up early, disrupting the traditional alarm clock and introducing innovative alarm systems like the Smash can revolutionize the sleep industry.
- **Emotional Design:** Designing products that are emotionally resonant and capable of evoking empathy and engagement from users can lead to new innovative forms of technology.

### Sectors Adopting This

- **Technology:** The technology industry can benefit from a deeper understanding of users’ emotions during product design, and could create anger-proof gadgets that cater to our early-morning temper and beyond.
- **Sleep:** Industries that focus on sleep innovations, sleep supplements, mattress and bedding designs can leverage disruptive alarm clock technologies to improve customer experiences and meet growing demand in the market.
- **Product Design:** Design professionals can integrate emotional design into the products, emphasizing user experience and providing new design innovation opportunities.

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