In South Korea, BMW is using touch screen displays to enhance the sales process. A sales associate can quickly highligh vehicle features, play videos, and even help you customize your ride. Expect technology like this to transform your car in-store buying experience.
Implications - Touchscreens are all the rage these days especially since they've been integrated into smartphones. Outside of the mobile market, there have been further develops of this technology to grab attention from consumers. Touchscreens are attractive and often interactive which helps businesses show that they're current, cutting edge, but more importantly, establish a closer connection to potential clients.