# Vintage-Inspired Smartwatches The Fossil Q Wander and Q Marshall Touchscreen Watches are Dapper By Michael Hemsworth | Published 2016-03-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/touchscreen-watch References: [geeky-gadgets](http://www.geeky-gadgets.com/new-unveiled-fossil-smartwatches-unveiled-compatible-with-both-ios-and-android-smartphones-16-03-2016/) & [fossil](https://www.fossil.com) Coming hot off the heels of the brands previous smartwatches, the Fossil Q Wander and Q Marshall touchscreen watches are ready for a bevy of connected utilizations. Running the [Google](https://www.trendhunter.com/trends/sense-2) Android Wear OS, the Fossil Q Wander and Q Marshall smartwatches can display notifications, track sleep and much more. The interchangeable straps used on the smartwatches allow users to swap them out for a different one just like a traditional watch. This functionality might seem simple, but actually sets the Fossil Q Wander and Q Marshall touchscreen watches apart from the competition. The [vintage-inspired aesthetic of the straps](https://www.trendhunter.com/trends/leather-smartwatch-bands) that come bundled with the smartwatches help to make the transition from regular watch to smartwatch a bit easier. Worldwide availability and pricing are unavailable as of yet. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Aesthetics:** Opportunity for brands to create smartwatches with a vintage-inspired aesthetic, appealing to consumers looking for a blend of style and functionality. - **Interchangeable Straps:** Potential for companies to offer smartwatches with interchangeable straps, allowing users to customize their devices and match different styles. - **Connected Utilizations:** Opportunity for smartwatches to offer a wide range of connected features and functionalities, enhancing the user experience and utility of the device. ### Who This Affects Most - **Fashion & Accessories:** Fashion brands can explore the integration of smartwatch technology into their product lines, combining style and technology. - **Wearable Technology:** Opportunity for wearable technology companies to design and manufacture smartwatches with innovative features and customizable options. - **Electronics & Gadgets:** Electronics companies can capitalize on the growing smartwatch market by offering stylish and functional devices with advanced connectivity options. ## Related on Trend Hunter - [Elevated Sporty Men's Watches](https://www.trendhunter.com/trends/sport-tourer1.md) - [Hybrid Fitness Smartwatches](https://www.trendhunter.com/trends/moto-watch-40.md) - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Streamlined Interface Smartwatches](https://www.trendhunter.com/trends/moto-watch-100.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Collaboration Budget-Friendly Smartwatches](https://www.trendhunter.com/trends/new-moto-watch.md) - [Powerful Customization-Focused Smartwatches](https://www.trendhunter.com/trends/skagen-falster-6.md)