Metrosexuality is getting a mainstream push with the release of Touche Eclat For Men by Yves Saint Laurent. The stylish men’s concealer was launched in the UK by Stuart Pilkington from Big Brother 9 UK.
Designed for men who want to ‘enhance their skin,’ Touche Eclat concealer is unscented and helps give eyes the appearance of being “more revitalized, piercing and deep.”
“We have developed YSL Touche Eclat For Men specifically for men to help encourage men to use cosmetics as a skin enhancer, rather than to create a full makeup look,” said a YSL spokesman.
Department store Selfridges will sell YSL Touche Eclat For Men for £22.50 (about $45) starting September 13.