# Touch Simulation Pranks 'The Second Skin Project' from Nivea Dupes People with Virtual Reality By Laura McQuarrie | Published 2016-01-22 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/touch-simulation References: [digitalbuzzblog](http://www.digitalbuzzblog.com/nivea-presents-the-second-skin-project/) As part of 'The Second Skin Project' [Nivea](https://www.trendhunter.com/trends/nivea-gift-packs) unveiled a [touch simulation nanotechnology](https://www.trendhunter.com/trends/voxelite) experiment that allows people to make physical contact with another person anywhere in the world. The experiment involved setting up a mother and son in special suits and VR headsets and having them give and receive different touches. In the end, it's revealed to be all a hoax proving that there's nothing better than real skin-to-skin contact with a loved one. Considering that a person's senses are heightened and they generally more open-minded in the moment about embracing new technology, many brands are using the power of [virtual reality to pull pranks](https://www.trendhunter.com/trends/touch-grass). North Face and Jaguar are two brands that also managed to dupe the public into accepting one reality as seen through a headset, yet lead them into a completely different experience. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Pranks:** Using virtual reality to trick and surprise people with unexpected experiences. - **Enhanced Sensory Experiences:** Creating immersive experiences that stimulate multiple senses to enhance the impact of the content. - **Engaging with New Technologies:** Capitalizing on people's curiosity and openness to embracing new technologies in order to create memorable and shareable experiences. ### Sectors Adopting This - **Marketing and Advertising:** Using virtual reality pranks as a creative and attention-grabbing way to promote products or brand messages. - **Entertainment:** Leveraging enhanced sensory experiences to provide thrilling and immersive entertainment for audiences. - **Technology:** Exploring new applications for virtual reality and other emerging technologies to engage users in unique ways. ## Related on Trend Hunter - [Robot Skin Wearables](https://www.trendhunter.com/trends/reskin.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Fluidless Scent-Releasing Facemasks](https://www.trendhunter.com/trends/smart-face-mask-1.md) - [Tactile Bare-Hands Metaverse Devices](https://www.trendhunter.com/trends/emerge.md) - [Haptic VR Controller Gloves](https://www.trendhunter.com/trends/senseglove-nova-2.md) - [Tactile VR Gloves](https://www.trendhunter.com/trends/tactglove.md) - [Digital Touch Platforms](https://www.trendhunter.com/trends/kisstouch.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Metaverse-Ready Bodysuits](https://www.trendhunter.com/trends/shockwave-vr.md)