# Villainous Celeb Videos The New York Times Magazine's Touch of Evil Sends Shivers Down Spines By Meghan Young | Published 2011-12-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/touch-of-evil References: [justjared.buzznet](http://justjared.buzznet.com/2011/12/07/brad-pitt-madman-for-nyt-magazine/) & [nytimes](http://www.nytimes.com/interactive/2011/12/06/magazine/13villains.html?ref=magazine) It doesn't have to be Halloween to get a thrill out of the suspenseful video series aptly titledTouch of Evil. Filmed for The New York Times Magazine, it stars some of the biggest celebrities of all time, as well as those who have made a name for themselves this year. From a maddened Brad Pitt to a psycho Viola Davis and creepy Ryan Gosling, these short films are simply amazing. Directed by Alex Prager, the Touch of Evil film series is part of the magazine's annual Hollywood Issue. Inspired by some of the most nefarious icons in history, these actors really get into character. For instance, George Clooney is seen to throw a temper tandrum as Napoleon Bonaparte. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Suspenseful Video Series:** Opportunity for media companies to create more captivating and thrilling video content featuring popular icons. - **Celebrity Personification:** Opportunity for fashion, makeup and photography industries to visually portray celebrities in various personas. - **Fictional Character Tribute:** Opportunity for entertainment industries to produce more content that pays homage to legendary characters of the past. ### Sectors Adopting This - **Media:** The use of captivating and suspenseful video content can drive engagement and viewership growth. - **Fashion:** Visual representation of celebrities in various personas can lead to branding opportunities and increased sales. - **Entertainment:** Tributes to legendary characters in new content can attract a wider audience and generate nostalgia-driven revenue. ## Related on Trend Hunter - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Horror-Themed QSR Short Films](https://www.trendhunter.com/trends/jack-in-the-box-feeding-time.md) - [Revived 90s Commercials](https://www.trendhunter.com/trends/fruithead.md) - [80s-Based Horror Trilogies](https://www.trendhunter.com/trends/maxxxine.md) - [Spooky Scream King Spirits](https://www.trendhunter.com/trends/macabre-spirits.md)