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# Interactive Subway Screens
The New York City Touch & Go Kiosks Will Digitize Travel Information

By Jordy E | Published 2013-04-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/touch-go
References: [gizmodo](http://gizmodo.com/5993221/the-indestructible-touchscreen-kiosks-that-will-take-over-new-yorks-subways) & [controlgroup](http://www.controlgroup.com/mta.html)

The New York-based [Touch & Go](https://www.trendhunter.com/trends/bond-touch-4) kiosks will be installed into some of the city's busiest metro stops come summer. Included in the project are Jackson Heights, Union Square, Grand Central Station and Queens, bringing them to bustling public spaces.

These [digital maps](https://www.trendhunter.com/trends/multichannel-wayfinding-solution) were developed by design consultancy firm Control Group. A key part of the project is its adaptability as the information displayed can be updated and manipulated according to new developments within the subway system. The touchscreens will furthermore alert those using the public transport system of service changes, service alerts and [point to point directions](https://www.trendhunter.com/trends/bee-network), enabling riders to literally map out their journeys. An improved method of operation will as such be seen.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 38% | Activity: 44% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What's Driving This Trend

- **Digitized Travel Info:** The Touch & Go kiosks will digitize travel information and provide real-time updates on service changes and alerts, signaling a trend towards personalized and interactive travel experience.
- **Adaptive Information Displays:** The adaptability of the digital maps to new developments within the subway system creates a trend towards flexible and reactive information displays, that could be applied to other industries and services.
- **Interactive Transit Mapping:** The interactive transit mapping feature enables commuters to personalize their subway journeys and creates opportunities for innovation in other forms of public transport mapping and wayfinding experiences.

### Who This Affects Most

- **Design Consultancy:** Design firms could use adaptable digital displays to create more personalized and reactive solutions in industries such as retail, advertising, and healthcare.
- **Smart Cities:** Interactive kiosks such as Touch & Go contribute to the trend towards smart cities as public transit and city services become more connected and easily accessible.
- **Public Transport:** Implementing interactive and adaptable information displays into public transit systems could transform the way commuters navigate transportation, creating more efficient and enjoyable experiences.

## Related on Trend Hunter

- [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md)
- [Digital Retail Mapping Solutions](https://www.trendhunter.com/trends/living-map.md)
- [Interactive Kiosk Content](https://www.trendhunter.com/trends/red-dot-digital-media.md)
- [Accessible 3D Station Maps](https://www.trendhunter.com/trends/3d-station-maps.md)
- [Real-Time Subway Map Apps](https://www.trendhunter.com/trends/the-weekendest.md)
- [Passanger Assistant App Pilots](https://www.trendhunter.com/trends/nj-transit.md)
- [Intuitive Self-Service Order Kiosks](https://www.trendhunter.com/trends/selfordering-kiosks.md)
- [Revamped Modern Phone Booths](https://www.trendhunter.com/trends/phone-booth-1.md)
- [Impairment-Aiding Navigation Apps](https://www.trendhunter.com/trends/commute-booster.md)
