# Bloody Branding Touch Brands Themselves With a Unique Message By Carly Foy | Published 2011-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/touch-branding References: [bldgwlf](http://bldgwlf.com/touch-branding/) & [touchbranding](http://www.touchbranding.com/project/touch-branding-visual-identity/) Touch Branding had a challenge when it came to branding themselves as a company. They had to create a memorable campaign that would draw the attention of advertising agencies. With a simple message, "We'll give our blood for good branding," Touch Branding took the idea to an extreme level. The [direct mail component](https://www.trendhunter.com/trends/mwcurated) was a piece that was designed to look specifically like a blood bag. With a continuous bloody theme, the team used it for their letterhead, [business cards](https://www.trendhunter.com/trends/really-really-good-design) and stickers, which they then hand filled out to add a realistic effect to the product. Then the RH Creative blood bags were delivered to advertising agencies in a cooler. Touch Branding has taken their [branding problem](https://www.trendhunter.com/trends/scotts-protein-ball) and come up with a bloody good solution to draw business to their company. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 34% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Extreme Branding:** Exploring unconventional and attention-grabbing branding strategies can create disruptive innovation opportunities for businesses to stand out in a crowded market. - **Unconventional Direct Mail:** Using unique and creative direct mail campaigns, such as a blood bag-themed package, presents disruptive innovation opportunities for companies to catch the attention of potential clients. - **Realistic Product Packaging:** Emphasizing realistic design elements in product packaging, like hand-filling blood bag-themed stickers, offers disruptive innovation opportunities for businesses to create memorable experiences for their customers. ### Industries Being Reshaped - **Advertising:** Exploring extreme branding techniques and unconventional direct mail campaigns can benefit advertising agencies looking to differentiate themselves and attract new clients. - **Creative Design:** Incorporating unique design elements, such as realistic product packaging, provides disruptive innovation opportunities for creative design professionals looking to push boundaries and make a lasting impact. - **Marketing:** Implementing attention-grabbing branding strategies and unconventional direct mail campaigns can create disruptive innovation opportunities for marketers seeking to capture the interest of their target audience and drive business growth. ## Related on Trend Hunter - [Branded Custom Device Skins](https://www.trendhunter.com/trends/custom-device-skins.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Loyalty-Focused Branded DNA Kits](https://www.trendhunter.com/trends/branded-dna-kit.md)