# Plasticine-Animating Toys The Play-Doh Touch App and Studio Bring Children's Creations to Life By Alyson Wyers | Published 2016-12-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/touch-app References: [refinery29](http://www.refinery29.com/2016/12/126463/holiday-tech-gifts) & [apple](http://www.apple.com/shop/product/HKJ92LL/A/play-doh-touch-shape-to-life-studio?fnode=6ad5a398a7864902277cde5deb01409512957863d3a63583f30c48418447e1fb499a82e76bf8d268fb03925a773296f02bd40d162f7224a4843e34e9ee042c0ed4938507629476679de3532a62ef3e24a5c03233200bc54cebc7906b4e124f8c7923e1d210d36a68329d52228034d8a7) This toy and its companion touch app allow children to bring their [Play-Doh](https://www.trendhunter.com/trends/play-doh) creations to life. The Play-Doh TOUCH Shape to Life Studio and the TOUCH app use your [iPhone](https://www.trendhunter.com/trends/casetify-x-toy-story) or iPad to place the creatures they make out of plasticine into virtual adventures. A great gift for young tech lovers (designed for ages 4 and up), the playful gadget is available from [Apple](https://www.trendhunter.com/trends/apple-crayon-pro). The character stampers, which come included, let kids make new friends, which can then be scanned to your screen. Along with action stampers, these tools allow users to further customize their world. Another benefit is when the creations have to go back into their jars, they can continue to live on in their app adventure. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Play Experiences:** The Play-Doh Touch app and studio merge physical and digital play, creating opportunities for other toys and games to offer virtual experiences. - **Interactive Toy-app Integration:** Toys that can be connected to a companion app, like the Play-Doh Touch, provide opportunities for interactive and immersive play. - **Augmented Reality Toys:** The use of augmented reality in toys, such as the Play-Doh Touch, opens up possibilities for creating interactive and imaginative play experiences. ### Sectors Adopting This - **Toy Manufacturing:** Toy companies can explore incorporating app integration or augmented reality features into their products to enhance play experiences. - **App Development:** Developers can tap into the growing market for interactive toy apps, creating innovative and engaging experiences for children. - **Digital Gaming:** The merging of physical toys and digital gameplay in products like the Play-Doh Touch presents opportunities for game developers to create unique and immersive gaming experiences. ## Related on Trend Hunter - [AI-Powered Toy Attachments](https://www.trendhunter.com/trends/toypal-one.md) - [Play-Based Preschool Apps](https://www.trendhunter.com/trends/lego-bluey.md) - [Interactive Toy Experiences](https://www.trendhunter.com/trends/toypal.md) - [Adult-Focused Modeling Dough](https://www.trendhunter.com/trends/play-doh.md) - [Tactile Digital Pets](https://www.trendhunter.com/trends/punirunes-touchable-digital-pet.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md) - [Modeling Dough Fashion Dolls](https://www.trendhunter.com/trends/playdoh-barbie.md) - [Digital Dinosaur Toys](https://www.trendhunter.com/trends/bitzee-jurassic-world.md)