# Touch-Activated Dry Shampoos This Batiste Dry Shampoo Releases Fresh Scent On Demand By Laura McQuarrie | Published 2024-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/touch-activated-dry-shampoo References: [instagram](https://www.instagram.com/p/C1uYrYwMyGp/) & [batistehair](https://www.batistehair.com/products/dry-shampoo/touch-dry-shampoo)  To keep up with the lives of busy individuals, dry shampoo needs to do more than just refresh the look of hair—it also needs to stay fresh-smelling and [Batiste's](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo) Touch-Activated Dry Shampoo achieves this with encapsulated fragrance technology. This [dry shampoo absorbs excess oil](https://www.trendhunter.com/trends/3-in-1-dry-shampoo) and releases a fragrant burst every time the wearer touches their hair for up to 24 hours, marking a significant achievement in haircare technology. When activated, Batiste's Touch-Activated Dry Shampoo with smart fragrance technology shares the alluring essence of bergamot, waterlily, black cherry, berries and vanilla. For this launch, the award-winning dry shampoo brand is teaming up with gymnast Suni Lee, who says, "On my non-training days, the Touch-Activated Shampoo is perfect for a quick refresh, leaving my hair smelling great with its unique blend of scents." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 67% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Encapsulated Fragrance Technology:** Revolutionizing the dry shampoo industry by offering long-lasting freshness through encapsulated fragrance technology. - **Smart Fragrance Technology:** Innovating the way fragrances are experienced in haircare products with smart fragrance technology. - **Celebrity Collaboration Partnerships:** Exploring new opportunities for brand partnerships by collaborating with influential celebrities like gymnast Suni Lee. ### Who This Affects Most - **Haircare Industry:** Creating disruptive innovation opportunities in the haircare industry through advancements in fragrance technology for dry shampoo products. - **Fragrance Industry:** Pioneering new possibilities in the fragrance industry by integrating smart fragrance technology into personal care products like dry shampoos. - **Celebrity Endorsement Industry:** Transforming the dynamics of celebrity endorsement partnerships in the beauty sector through collaborations that resonate with consumers, such as with gymnast Suni Lee. ## Related on Trend Hunter - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Matcha-Scented Dry Shampoos](https://www.trendhunter.com/trends/batiste-light-dry-shampoo.md) - [Sensitive Scalp Dry Shampoos](https://www.trendhunter.com/trends/gentle-dry-shampoo.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Tropically Scented Dry Shampoos](https://www.trendhunter.com/trends/amika-x-ellis-brooklyn.md) - [Biotech Dry Shampoos](https://www.trendhunter.com/trends/airwash.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md)