# Free-From Baby Haircare Tots by Babyganics is Cruelty-Free & Has No Parabens or Sulfates By Laura McQuarrie | Published 2021-03-10 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/tots-by-babyganics References: [prnewswire](https://www.prnewswire.com/news-releases/babyganics-makes-a-big-splash-with-new-tots-and-kids-product-lines-301242992.html) & [babyganics](http://www.babyganics.com) Tots by [Babyganics](https://www.trendhunter.com/trends/perfectly-imperfect-parenting) is a new product line from Babyganics that's cruelty-free and made without questionable ingredients like sulfates, parabens, phthalates, silicone, artificial fragrances and dyes. Knowing that kids want independence and to be able to use products on themselves as soon as they're able, the brand created tear-free formulas and multi-tasking shampoo and conditioners. There's a [two-in-one shampoo and conditioner](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner) enriched with apricot and avocado oils, as well as a [curly option](https://www.trendhunter.com/trends/shampoo-and-conditioners) that harnesses the power of coconut oil and shea butter for deep nourishment. The range also includes a detangling spray for wet and dry hair that matches the rest of the line's apricot chamomile scent. Alongside Tots by Babyganics, the brand is also introducing Kids by Babyganics, which shares the same focus on clean ingredients but caters to older kids. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 46% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Clean Baby Haircare:** Opportunity for brands to create clean and safe haircare products for babies and kids that avoid questionable ingredients. - **Multi-tasking Haircare:** Opportunity for brands to create multi-tasking haircare products that offer convenience and simplicity for parents and kids. - **Cruelty-free Beauty:** Opportunity for brands to prioritize ethical beauty and create cruelty-free products for babies and kids. ### Sectors Adopting This - **Baby Products:** Opportunity for baby product companies to expand their offerings with clean, multi-tasking, and cruelty-free haircare products for babies and kids. - **Beauty and Personal Care:** Opportunity for beauty and personal care companies to tap into the growing demand for clean, multi-tasking, and cruelty-free products for babies and kids. - **Eco-friendly Consumer Goods:** Opportunity for eco-friendly consumer goods companies to create sustainable and clean haircare products that align with their brand values and cater to the needs of babies and kids. ## Related on Trend Hunter - [Free-From Kids Haircare Ranges](https://www.trendhunter.com/trends/desert-essence-for-kids.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Baby-Focused Two-In-One Shampoos](https://www.trendhunter.com/trends/baby-twoinone-shampoo.md) - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby.md) - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md) - [Natural Baby Care Products](https://www.trendhunter.com/trends/dabble-ducky.md) - [Avocado-Infused Baby Skincare](https://www.trendhunter.com/trends/gentle-cleansing-gel.md)