# Simplistic Menswear Collections The Totokaelo Archive is Totokaelo's Inaugural Menswear Capsule By Kalin Ned | Published 2019-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/totokaelo-archive References: [hypebeast](https://hypebeast.com/2019/6/totokaelo-menswear-2019-collection) & [totokaelo](https://totokaelo.com/) The silhouettes in the Totokaelo Archive collection are marked by elevated elegance. The capsule is launched by New York-based retailer Totokaelo and it is a first for the brand, marking a transition in fashion. The capsule contains [well-tailored menswear offerings](https://www.trendhunter.com/trends/galilee-by-sea) — from the short-sleeved button-up shirt that is adorned in an intricate marble pattern to the [timeless three-button blazer](https://www.trendhunter.com/trends/apresse-2026) that features a water-resistant finish. The [first Totokaelo Archive capsule](https://www.trendhunter.com/trends/farah-archive-collection) is presented in a tasteful way with black and white photographs. Set on the coastal backdrop of the Pacific Northwest, the style-oriented lookbook instills a rather strong poetic quality. This mixes well with the sophistication that is communicated through the fashionable menswear. It effortlessly sets the pace of Totokaelo Archive's current and future activations. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Elevated Menswear:** The Totokaelo Archive collection is marking a transition in fashion with well-tailored menswear offerings that promise to elevate the industry with their pristine craftsmanship. - **Effortless Sophistication:** The simplicity in the Totokaelo Archive collection demonstrates a trend towards effortless sophistication that is currently infiltrating the fashion industry. - **Poetic Fashion:** The black and white photographs used in the Totokaelo Archive collection lookbook, set on the coastal backdrop of the Pacific Northwest, show a trend towards poetic fashion that can resonate with consumers on an emotional level. ### Where This Applies - **Men's Fashion:** The Totokaelo Archive collection, a well-tailored, sophisticated menswear capsule, creates disruptive innovation opportunities for the men's fashion industry to explore elevated, timeless designs for the modern man. - **Photography:** The Totokaelo Archive collection highlights the importance of well-executed visual storytelling with its black and white lookbook, creating disruptive innovation opportunities for the photography industry to explore new ways of capturing and presenting fashion collections. - **Luxury Retail:** The Totokaelo Archive collection marks a new direction for the brand and presents disruptive innovation opportunities for the luxury retail industry to explore more simplistic, elevated offerings that can resonate with sophisticated consumers. ## Related on Trend Hunter - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Urban Explorer-Centric Accessories](https://www.trendhunter.com/trends/topologie-1.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)