# Eco Activist Bots Robotic Advertisers Pitch the TOTO Greenmax 4.8 By Michael Hines | Published 2010-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toto-greenmax-4-8 References: [japantrends](http://www.japantrends.com/robots-do-marketing-for-toilets/) & [totousa](http://www.totousa.com/) Toilet maker Toto is using a unique form of advertising to push their new Toto Greenmax 4.8 toilet. They have made a line of [robotic key chains](https://www.trendhunter.com/trends/turbox-series) that are shaped like toilets. If that wasn't already weird enough, these toilet key chains spout [eco-friendly slogans](https://www.trendhunter.com/trends/waste-no-space-campaign). This awesome ad campaign comes from the land of the rising sun. The Japanese love their robots, so I guess it's only natural that they would advertise the [TOTO](https://www.trendhunter.com/trends/washlet) Greenmax 4.8 toilets with them. I want this in the States and I want this now. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Robotic Advertising:** Using robotic key chains for advertising campaigns presents disruptive innovation opportunities in the marketing industry. - **Eco-friendly Messaging:** Incorporating eco-friendly slogans into advertisements offers disruptive innovation opportunities in the sustainability and green technology industries. - **Novelty Marketing:** Creating unique and attention-grabbing promotional items like toilet-shaped key chains opens up disruptive innovation opportunities in the advertising and promotional products industries. ### Where This Applies - **Marketing:** The use of robotic key chains for advertising campaigns disrupts traditional marketing strategies and opens up new possibilities for engaging consumers. - **Sustainability:** Incorporating eco-friendly messaging into advertisements disrupts conventional marketing approaches and creates new opportunities for promoting sustainable products and practices. - **Promotional Products:** Developing novelty promotional items like toilet-shaped key chains disrupts traditional promotional product strategies and introduces unique ways to promote brands and products. ## Related on Trend Hunter - [Futuristic Intelligent Toilets](https://www.trendhunter.com/trends/intelligent-toilet.md) - [Smart Toilet Designs](https://www.trendhunter.com/trends/smart-toilets.md) - [Brutalist Smart Toilets](https://www.trendhunter.com/trends/formation-02.md) - [Illuminated Public Artful Toilets](https://www.trendhunter.com/trends/hiroo-east-park.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Design-Forward Toilet Campaigns](https://www.trendhunter.com/trends/design-changes-everything.md) - [Smart Monitoring Toilets](https://www.trendhunter.com/trends/vovo-neo.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Compact Portable Toilet Designs](https://www.trendhunter.com/trends/portable-toilets.md)