# Everyday Problem Lotto Ads The Toto 3 Campaign Shows Common Setbacks are Easier With Money By Meghan Young | Published 2012-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/toto-3-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/toto-3-bulb-sofa-toilet-wheels-windows-shoes/) & [grey](http://www.grey.com/) Created by Santiago-based ad agency Grey, the Toto 3 campaign was art directed by Fernando Muñoz and Miguel Angel Cerdeira with creative direction by Carlos Guerra Oviedo. Illustrated by Lamanoestudio, the posters are minimal, [colorful and funny](https://www.trendhunter.com/trends/dreamies-treats). The Toto 3 campaign shows that people are still people no matter how much money they have. Nevertheless, it provides a [funny twist](https://www.trendhunter.com/trends/league-losers) with the tag line, "The same problems, with more money." This statement implies that everything is made better with money, especially when it comes to [everyday setbacks](https://www.trendhunter.com/trends/creative-promotional-campaign) like a broken light bulb or stepping in chewing gum -- common events that are entirely unavoidable. First and foremost, lottery winners can now afford to pay someone else to take care of these problems. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Money and Common Setbacks:** The Toto 3 campaign highlights the opportunity for the financial industry to provide solutions for everyday setbacks that can be solved with money. - **Humorous Minimalist Advertising:** The Toto 3 campaign shows the potential for more minimalist and humorous advertising in the marketing industry. - **The Psychological Benefits of Money:** The Toto 3 campaign suggests opportunities for the psychology and counseling industry to explore the effects of money on people's well-being. ### Industries Being Reshaped - **Finance:** The finance industry could provide solutions for everyday setbacks that can be solved with money such as a broken light bulb or stepping in chewing gum. - **Marketing:** The Toto 3 campaign demonstrates the potential for more minimalist and humorous advertising techniques in the industry. - **Psychology:** The Toto 3 campaign highlights the potential for the psychology industry to explore the effects of money on people's well-being. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)