# Freezer-Friendly Pizza Packaging Totino's Pizzas Now Come in a Convenient Rectangular Shape By Katherine Pendrill | Published 2016-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/totinos-pizzas References: [brandeating](http://www.brandeating.com/2016/04/totinos-pizzas-are-now-rectangular-and-come-in-bags.html) & [totinos](http://www.totinos.com/Products?id=F8E0AA63-A497-480F-A341-A8F917120C46) In an effort to reduce excess packaging, [Totino's](https://www.trendhunter.com/trends/totinos-ultimate) pizzas now come in a rectangular shape that fits perfectly inside a fitted plastic bag. One of the problems with [frozen foods](https://www.trendhunter.com/trends/seal-n-flip-packaging) is that they often feature multiple layers of packaging. This brand is combating waste by redesigning the entire shape of its products. Instead of the traditional round crust, Totino's pizzas will now come in a rectangular shape. In addition, the pizzas will now be packaged inside fitted plastic bags, instead of plastic wrap sealed inside a cardboard box. While the pizzas will remain the same size, the new packaging means that are easier to fit in the freezer and can be cooked in a toaster oven or side-by-side on a baking sheet. As a result, the packaging is more convenient for consumers and better for the environment. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Rectangular Pizza Packaging:** The trend of using rectangular pizza packaging reduces excessive waste and provides convenience for consumers. - **Slimmer Packaging Design:** The trend of using fitted plastic bags instead of multiple layers of packaging reduces material waste and enhances freezer storage efficiency. - **Multi-purpose Cooking:** The trend of designing pizzas that can be cooked in a toaster oven or side-by-side on a baking sheet provides versatility and convenience for consumers. ### Sectors Adopting This - **Frozen Food Packaging:** The frozen food industry can explore innovative packaging solutions like fitted plastic bags and slimmer designs to reduce waste and enhance consumer experience. - **Food Storage Solutions:** The food storage industry can tap into the trend of rectangular pizza packaging to develop packaging options that optimize freezer space and minimize packaging waste. - **Kitchen Appliances:** The kitchen appliance industry can focus on designing toaster ovens and baking sheets that accommodate the trend of multi-purpose cooking, providing convenience and flexibility to consumers. ## Related on Trend Hunter - [Premium Frozen Pizza Products](https://www.trendhunter.com/trends/totinos-ultimate.md) - [High-Quality Pizza Packaging](https://www.trendhunter.com/trends/printed-pizza-boxes.md) - [Frozen Pizza Snack Fridges](https://www.trendhunter.com/trends/totinos-pizza-rolls-fridge.md) - [Miniature Plant-Based Pizzas](https://www.trendhunter.com/trends/one-planet-pizza-pizzettas.md) - [Air Fryer-Friendly Product Packaging](https://www.trendhunter.com/trends/paperseal-shape.md) - [Group-Friendly Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-extra-large.md) - [Recyclable Shredded Cheese Packaging](https://www.trendhunter.com/trends/grated-cheese-packs.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md)