# Sculptural Art-Detailed Store Designs Halleroed Designs the Flagship Toteme Store in Mayfield By Amy Duong | Published 2024-01-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/toteme-store References: [dezeen](https://www.dezeen.com/2024/01/12/halleroed-swedish-grace-toteme-flagship-london/) & [halleroed](https://halleroed.com/)  Stockholm design studio Halleroed creates a [new flagship Toteme store](https://www.trendhunter.com/trends/stocker-lee-architetti) located in London's Mayfair. The fashion brand's new space sees details including a sculpture done by artist Carl Milles and a unique steel sofa that is defined by Marc Newson. Founders of Toteme, Elin Kling, and Karl Lindman were a pivotal part of the design ideation with elements that nod to their Swedish heritage. There was a strong focus on the way that light falls throughout the space when it came to the interior design process. Co-founder of Halleroed, Ruzandra Halleroed tells [Dezeen](https://www.trendhunter.com/trends/toteme-beijing), "We were inspired by the space itself with beautiful original windows letting the daylight in. The upper part of the windows was partly hidden, which was a shame, so we redesigned the ceiling with a half vault towards the front to show the full height of the windows." Image Credit: Halleroed ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 5% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Sculptural Art-detailed Store Designs:** Incorporating sculptural art into store designs creates a visually compelling and immersive retail experience. - **Unique Steel Furniture:** Integrating unique steel furniture pieces, like the Marc Newson-designed sofa, adds a distinctive and modern touch to store interiors. - **Emphasizing Natural Light:** Prioritizing the use of natural light in store designs enhances the overall ambiance and creates a more inviting atmosphere for customers. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage sculptural art and unique steel furniture to elevate their brand image and create memorable in-store experiences. - **Interior Design:** Interior designers have the opportunity to incorporate sculptural elements and emphasize natural light to transform retail spaces into visually stunning environments. - **Art Installations:** Art installation specialists can collaborate with retailers to create custom sculptures and art pieces that enhance the overall aesthetic of store designs. ## Related on Trend Hunter - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Scandinavian Textile Spaces](https://www.trendhunter.com/trends/tekla-london.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Luxe Fashion Flagship Stores](https://www.trendhunter.com/trends/celine-miami.md) - [Metallic Jewelry-Inspired Store Designs](https://www.trendhunter.com/trends/kalevala.md) - [Norwegian Coastline-Inspired Stores](https://www.trendhunter.com/trends/holzweiler-store.md)