# Mythical Gummy Candy Collections The Totally Awesome Gummies Come in Two Varieties By Michael Hemsworth | Published 2021-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/totally-awesome-gummies References: [csnews](https://csnews.com/totally-awesome-gummies) & [bazookacandybrandsinternational](https://www.bazookacandybrandsinternational.com) The Totally Awesome gummies are a fantastical new candy offering from [Bazooka](https://www.trendhunter.com/trends/gummy-mystery-cube) Candy Brands that will provide consumers with a mythically inspired way to indulge their sweet tooth. The soft, chewy candies come in two varieties including Totally Awesome Dragons and Totally Awesome Unicorns, which both feature a range of [mythical shapes](https://www.trendhunter.com/trends/unicorn-twist-pops) to enjoy before eating. The candies come in four flavors including grape, strawberry, blue raspberry and watermelon. The Totally Awesome gummies are priced at just $1 for a 3.8-ounce bag and are intended to provide consumers with a fantastical way to escape into their imagination as they enjoy a sweet treat, according to the brand. This speaks to the popularity of escapism foods as consumers seek to explore with their palate. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 21% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Mythical Candy:** Opportunity for candy makers to develop more mythical-inspired confectionery products. - **Escapism Foods:** Opportunity to explore and create fantastical, imaginative food products that offer consumers a sweet escape from reality. - **Novelty Snacks:** Opportunity for snack makers to create more unique and playful snacks that appeal to consumers' playful and experimental sides. ### Who This Affects Most - **Confectionery Industry:** Opportunity to innovate by introducing more creatively inspired and novel confectionery products to the market. - **Food and Beverage Industry:** Opportunity to tap into the escapism trend by creating imaginative and playful food and beverage products that offer consumers a unique experience. - **Retail Industry:** Opportunity to offer consumers a fun and unique retail experience by stocking and promoting novelty snacks and candy collections like the Totally Awesome gummies. ## Related on Trend Hunter - [Amphibian-Inspired Gummy Candies](https://www.trendhunter.com/trends/haribo-awesome-axolotls.md) - [3D Animal Gummies](https://www.trendhunter.com/trends/gummy-mystery-cube.md) - [Magical Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-harry-potter-edition-gummies.md) - [Cost-Conscious Candy Products](https://www.trendhunter.com/trends/barratt-fun-fantastic-range.md) - [Textural Sour Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-brite-squad.md) - [Rule-Breaking Gummy Bears](https://www.trendhunter.com/trends/vandal-gummy-bears.md) - [Dinosaur-Themed Gummy Candies](https://www.trendhunter.com/trends/sour-tropical-dinos.md) - [Dual-Flavor Sour Candies](https://www.trendhunter.com/trends/sour-electric-crawlers.md) - [Bursting Gummy Worm Candies](https://www.trendhunter.com/trends/trolli-sour-bursting-crawlers.md)