# Sustainable Lubricant Technology TotalEnergies Lubricants Releases an Eco-Friendly Product Line By Kanesa D | Published 2024-07-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/totalenergies-1 References: [petroleumaustralia.au](https://petroleumaustralia.com.au/product_news/totalenergies-launches-groundbreaking-eco-friendly-lubricants/) & [totalenergies](https://totalenergies.com/)  TotalEnergies Lubricants is adopting an [eco-friendly formula](https://www.trendhunter.com/trends/pirelli-p-zero) for its newest release. The Quartz EV3R collection features an assortment of lubricants made from regenerated base oils to transform them into sustainable alternatives. Aligned with eco-design principles and the 3R concept—Reduce, Reuse, Regenerate—TotalEnergies Lubriciants' new lubricant range embodies a reliable approach to minimizing environmental impact. “[TotalEnergies Lubrifiants](https://www.trendhunter.com/trends/totalenergies) is committed to accelerating the market’s transformation towards sustainability without compromising on performance and is leading the way with this first manufacturer-approved high-performance circular economy [lubricants range](https://www.trendhunter.com/trends/luxury-lubricant)," said Pierre Duhot, Senior Vice President of Lubricants and Specialties at TotalEnergies. Quarts EV3R will be initially launched for passenger cars, while plans to expand compatibility will commence in 2025. Heavy-duty vehicles can anticipate the launch of a new line of lubricants in summer 2024. This line will consist of the Rubia EV3R 15W-40 and 10W-30. Image Credit: TotalEnergies ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 66% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Circular Economy Lubricants:** Adopting lubricants made from regenerated base oils represents a significant shift towards circular economy practices in the industry. - **Eco-design Principles:** Integrating eco-design principles in product development ensures minimal environmental impact and aligns with the 3R concept. - **High-performance Sustainable Solutions:** The launch of high-performance eco-friendly lubricants demonstrates that sustainability and efficacy can go hand in hand. ### Sectors Adopting This - **Automotive Industry:** The automotive sector can benefit from eco-friendly lubricants to meet increasing regulatory and consumer demands for sustainable solutions. - **Heavy-duty Vehicle Maintenance:** Heavy-duty vehicle maintenance will see innovation with the planned introduction of sustainable lubricant options tailored for intense operational needs. - **Petrochemical Industry:** The shift towards regenerated base oil lubricants offers a transformative opportunity for the petrochemical industry to embrace more sustainable production methods. ## Related on Trend Hunter - [EV Maintenance Fluids](https://www.trendhunter.com/trends/grantt-lubricants.md) - [Performance-Driven Engine Oils](https://www.trendhunter.com/trends/stlc.md) - [Sustainable Multi-Purpose Lubricants](https://www.trendhunter.com/trends/gear-hugger.md) - [Bio-Based Workshop Lubricants](https://www.trendhunter.com/trends/multipurpose-lubricant.md) - [Sustainable Rwandan Fuel Launches](https://www.trendhunter.com/trends/oryx-energies.md) - [Hybrid Vehicle Engine Treatments](https://www.trendhunter.com/trends/lucas-oil.md) - [Eco-Friendly Automotive Tires](https://www.trendhunter.com/trends/sustainable-tires.md) - [Eco-Conscious Car Lines](https://www.trendhunter.com/trends/motorglaze.md) - [Performance-Focused Engine Oils](https://www.trendhunter.com/trends/drivex.md)