# Metallic-Tinged Retro Sneakers Maha Amsterdam and Nike Revive the Total 90 Shox Magia By Amy Duong | Published 2025-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/total-90-shox-magia References: [maha-amsterdam](https://www.maha-amsterdam.com/?gad_source=1&gad_campaignid=21875110769&gbraid=0AAAAAC9CKAEi9cFkmh5kkxSAQRzFFFsDH&gclid=Cj0KCQjwjo7DBhCrARIsACWauSllc-9ht1XhyK4rIdn3G7Sio1684ZsNRn42YGhmQ5czdjxGSVLci8kaAtBQEALw_wcB) & [nike](http://nike.com/)  [Nike](https://www.trendhunter.com/trends/tiempo-sneaker) continues to work in collaboration with Nike to launch a return of the iconic Total 90 Shox Magia sneaker model. It is a unique hybrid model which is launched in 2003 with a Total 90 football boot, making up the upper and the [signature Shox cushioning](https://www.trendhunter.com/trends/shox-sneaker) at the heel unit. This enhances the enhanced support with energy return and a futuristic design language. This comes in two bold colorway options: the Metallic Silver palette and a Metallic Black hue. The Metallic Silver colorway leans into a futuristic language and boasts a high-shine silver hue with a black underlay and tonal black laces. Branding which moves to [Maha Amsterdam](https://www.trendhunter.com/trends/adidas-samba-sneaker), is placed on the tongue and embossed on a metallic foundation. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 25% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Retro Sneaker Revivals:** The resurgence of retro sneaker models like the Total 90 Shox Magia opens avenues for blending nostalgic aesthetics with modern technology. - **Metallic Colorway Innovation:** The introduction of metallic hues as a focal design element in footwear presents a chance to appeal to consumers seeking unique and striking fashion statements. - **Hybrid Footwear Design:** Merging past and present sneaker technologies, such as Nike’s Shox cushioning with classic designs, creates opportunities for innovative athletic footwear with enhanced functionality. ### Industries Being Reshaped - **Athletic Footwear:** The athletic footwear industry can benefit from integrating historic designs like the Total 90 with modern performance innovations to attract fashion-forward athletes. - **Fashion Retail:** Fashion retail sees potential in retro-inspired product launches, tapping into consumer nostalgia while promoting limited edition releases for increased demand. - **Sneaker Customization:** The sneaker customization market is ripe for growth with brands like Nike offering personalized embellishments on classic models, amplifying consumer engagement. ## Related on Trend Hunter - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Futuristic Metallic Football Shoes](https://www.trendhunter.com/trends/total-90-iii-1.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Clear Retro-Inspired Footwear](https://www.trendhunter.com/trends/celestine-blue.md) - [Retro Football-Inspired Colorways](https://www.trendhunter.com/trends/mad-pack.md) - [Metallic-Tinged Sneaker Models](https://www.trendhunter.com/trends/air-max-moto-2k.md) - [Retro Leather Sneaker Revivals](https://www.trendhunter.com/trends/total-90-iii-3.md) - [Sleek Iridescent Soccer Shoes](https://www.trendhunter.com/trends/blue-void.md) - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md)