# Celebratory Summertime Tortilla Chips Tostitos Summer Red Scoops are Colored with Beet Juice By Michael Hemsworth | Published 2025-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tostitos-summer-red-scoops References: [allrecipes](https://www.allrecipes.com/tostitos-red-scoops-2025-11740688) & [tostitos](https://www.tostitos.com)  [Tostitos](https://www.trendhunter.com/trends/tostitos-holiday-trees) Summer Red Scoops are a new version of the brand's signature tortilla chips that are crafted with festive summertime occasions in mind to work well for entertaining purposes. The snack product starts off with the brand's [scoop-style tortilla chips](https://www.trendhunter.com/trends/kettle-tortillas) that are great for serving with a dip or even as a [bite-sized edible appetizer container](https://www.trendhunter.com/trends/pringles-chips) perfect for being filled with your choice of ingredients. The snack chips have a bold red hue thanks to beet juice in the recipe that helps to set them apart from the competition and also create visual intrigue in a snack table spread. Tostitos Summer Red Scoops are a limited time offering only being stocked at grocers in the US for the summer months to work well for Fourth of July celebrations and beyond. Image Credit: Allrecipes / Tostitos ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 63% | Activity: 70% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Food Coloring:** The use of beet juice for coloring reflects a growing trend in utilizing natural, plant-based ingredients as alternatives to synthetic additives. - **Limited Edition Seasonal Products:** Introducing seasonal variants like Tostitos Summer Red Scoops taps into consumer demand for exclusive and ephemeral product experiences. - **Multifunctional Snack Items:** Creating scoop-style chips that serve both as snacks and interactive meal components highlights an increasing preference for multifunctional food items. ### Where This Applies - **Snack Foods:** The snack food industry is frequently innovating with new flavors and seasonal offerings to maintain consumer interest. - **Food Coloring:** The industry sees a shift towards natural and health-conscious color additives, driven by consumer demand for cleaner labels. - **Event Catering:** Event catering benefits from adaptable snack solutions like visually appealing tortilla chips that enhance themed event spreads. ## Related on Trend Hunter - [Tree-Shaped Snack Chips](https://www.trendhunter.com/trends/tostitos-holiday-trees.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Seasonal Orange Tortilla Strips](https://www.trendhunter.com/trends/tostitos-scary-strips.md) - [Mexican Cuisine Tortilla Chips](https://www.trendhunter.com/trends/tostitos-mexican-street-corn.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Summertime Americana Chip Branding](https://www.trendhunter.com/trends/pringles-fourth-of-july.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md) - [Pickled Fruit-Flavored Tortilla Chips](https://www.trendhunter.com/trends/chamoy-tortilla-chips.md) - [Mexican Cuisine Snack Chips](https://www.trendhunter.com/trends/tostitos-mexican-style-three-cheese-chips.md)