# Seasonal Orange Tortilla Strips Tostitos Scary Strips are the Perfect Halloween Chips By Katherine Pendrill | Published 2022-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tostitos-scary-strips References: [brandeating](https://www.brandeating.com/2022/09/tostitos-scary-strips-back-for-halloween-2022.html) & [samsclub](https://www.samsclub.com/p/tostitos-scary-strips-tortilla-chips/P03008590)  If you're looking for a way to give your chips and dip a little Halloween makeover, consider swapping in [Tostitos](https://www.trendhunter.com/trends/tostitos-holiday-trees) Scary Strips tortilla chips. Back for a limited time this Halloween season, Tostitos Scary Strips boast the same great Tostitots flavor you know and love, but with a spooky little twist. First of all, these tortilla chips are cut into long strips, instead of the usual rounds or triangles. This allows you to get a little more dip on your chip with every dunk. Second, these tortilla chips come in a festive orange hue, which means they'll stand out in any chip bowl. Lastly, the chips come in a [spooky Halloween-themed package](https://www.trendhunter.com/trends/walkers-halloween-packs) with orange ghouls all over. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 97% | Activity: 100% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Food Products:** Opportunity to capitalize on seasonal trends and generate excitement for holiday-themed food products. - **Unusual Chip Shapes:** Innovative chip shapes can bring novelty and differentiation to the snack food market. - **Color-themed Product Lines:** Developing unique product lines centered around a specific color can create memorable and distinctive brand identities. ### Industries Being Reshaped - **Snack Food Industry:** There is room for disruptive innovation in the snack food industry through creative packaging and unique flavors and shapes. - **Seasonal/holiday Retail Industry:** Companies in the retail industry can leverage seasonal trends to create excitement and generate revenue with holiday-themed products. - **Brand Marketing Consultancy:** Companies in the brand marketing consultancy industry can provide guidance to food and retail industries looking to tap into seasonal trends and develop unique product lines. ## Related on Trend Hunter - [Tree-Shaped Snack Chips](https://www.trendhunter.com/trends/tostitos-holiday-trees.md) - [Celebratory Summertime Tortilla Chips](https://www.trendhunter.com/trends/tostitos-summer-red-scoops.md) - [Mexican Cuisine Tortilla Chips](https://www.trendhunter.com/trends/tostitos-mexican-street-corn.md) - [Extra-Thick Dipping-Friendly Chips](https://www.trendhunter.com/trends/tostitos-hearty-dippers.md) - [Mexican Cuisine Snack Chips](https://www.trendhunter.com/trends/tostitos-mexican-style-three-cheese-chips.md) - [Spiced Tangy Condiment Chips](https://www.trendhunter.com/trends/doritos-golden-sriracha.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Cheesy Enchilada-Inspired Dips](https://www.trendhunter.com/trends/new-cheesy-enchilada-dip.md) - [Ghoulish Black Snack Dips](https://www.trendhunter.com/trends/black-garlic-dip.md)