# Funny Food Packaging Tossed Branding is Printed with Bold Colors and Witty Quips By Laura McQuarrie | Published 2014-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tossed References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/tossed.html) & [tosseduk](http://www.tosseduk.co.uk/) Tossed is a London food chain that makes a point to focus on [healthy eating](https://www.trendhunter.com/trends/cleveland-kitchen1) and wanted its good sense of humor to come across as well with its new brand packaging. A series of witty lines of text were developed by Richard Brownlie-Marshall, which are now used on [food packaging and signage](https://www.trendhunter.com/trends/good-to-read) for the brand. Some of the one-liners include funny quips like "Hot Stuff coming through" or "I've got the hots for you" on a tea cup or [soup container](https://www.trendhunter.com/trends/crosse-blackwell), which is both humorous and a clever reminder about the temperature of the liquid inside. These good-humored packages are bold, but lighthearted, showing off the fun environment that consumers can expect when visiting one of Tossed's locations. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Branding:** Using funny lines and quips on packaging and branding to convey a lighthearted and fun atmosphere. - **Bold Packaging:** Creating packaging with bold and bright colors that capture the attention of consumers. - **Clever Reminders:** Using witty lines and phrases on packaging to encourage healthier habits. ### Sectors Adopting This - **Food and Beverage:** Incorporating humorous and clever packaging to enhance the customer experience at restaurants and food chains. - **Retail:** Using bold and clever packaging to differentiate products and capture consumer attention in a competitive retail market. - **Marketing and Advertising:** Employing humor and clever messaging on packaging to create memorable brand experiences and connect with consumers. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md)