# Tossed Chicken Sandwiches Wingstop is Testing a Chicken Sandwich at 60 Restaurant Locations By Colin Smith | Published 2022-05-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tossed-chicken-sandwich References: [nrn](https://www.nrn.com/fast-casual/wingstop-tests-chicken-sandwich-60-restaurants) & [wingstop](https://www.wingstop.com/?Asdd)  [Wingstop](https://www.trendhunter.com/trends/thigh-bites) announced a new menu test for a tossed chicken sandwich. The test will take place across 60 Wingstop restaurants in four different markets, allowing the company to gain a good understanding of the public's reception to the item. The chicken sandwich contains a lightly breaded chicken breast served on top of a warm bun with pickles, similar to [Chick-fil-A's](https://www.trendhunter.com/trends/wingstop-chicken-sandwich) flagship sandwich. The Wingstop chicken sandwich, though, can be ordered tossed in any of the chain's many wing sauces. This means individuals can spice up the flavor of their sandwich with hot sauce, mild sauce, honey sauce, and any other sauce in between, unlocking a wide range of flavors for the item. While the price of the sandwich may vary by location, the item itself has an MSRP of $5.49 USD while the chicken sandwich combo has an MSRP of $7.99 USD. Image Credit: Wingstop ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 6% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Customizable Fast Food:** Creating customizable menu items like Wingstop's sauce selection allows customers to tailor their food experience, driving increased satisfaction and loyalty. - **Chicken Sandwich Wars:** With the rise of popular and successful chicken sandwiches, brands are continuing to innovate and differentiate themselves to remain competitive and capture market share. - **Value Driven Pricing:** Offering affordable yet quality products like Wingstop's tossed chicken sandwich can appeal to a wider audience and result in repeat customers. ### Industries Being Reshaped - **Fast Food:** Staying up-to-date with current taste trends and offering high-quality, customizable menu items can be a successful strategy for fast food chains. - **Food Technology:** Investing in new technologies and processes to improve efficiency and product offerings can result in more innovative and appealing food choices for consumers. - **Food Delivery:** Expanding delivery options and partnering with prominent food delivery services can increase brand exposure and improve the overall customer experience. ## Related on Trend Hunter - [Flavor-Diverse Chicken Sandwiches](https://www.trendhunter.com/trends/wingstop-chicken-sandwich.md) - [Wing Brand Chicken Sandwiches](https://www.trendhunter.com/trends/wing-snob.md) - [Blue Cheese-Drizzled Sandwiches](https://www.trendhunter.com/trends/original-tender-sandwich.md) - [Sauce-Smothered Chicken Sandwiches](https://www.trendhunter.com/trends/saucy-chicken-sandwich.md) - [Extra Saucy Chicken Wings](https://www.trendhunter.com/trends/sauced-tossed-wings.md) - [Spicy Adobo Chicken Sandwiches](https://www.trendhunter.com/trends/kickin-chipotle-chicken-sandwich.md) - [Extra-Cunchy Chicken Sandwiches](https://www.trendhunter.com/trends/signature-hot-crispy-sandwich.md) - [Menu Fusion Chicken Sandwiches](https://www.trendhunter.com/trends/golden-chick-1.md) - [QSR Chicken Sandwich Expansions](https://www.trendhunter.com/trends/applebees-1.md)