# Eco-Friendly Hashtag Campaigns Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues By Meghan Young | Published 2015-02-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toss-the-tube References: [sustainablebrands](http://www.sustainablebrands.com/news_and_views/products_design/hannah_ritchie/scott_brand_launches_tube-free_toilet_paper_invite_peo) & [scottbrand](http://www.scottbrand.com/products/toilet-paper/tubefree) Scott Brand has created an admirable campaign, Toss the Tube, in order to promote its [environmentally conscious](https://www.trendhunter.com/trends/jointherefillmovement) [Naturals Tube-Free Toilet Paper](https://www.trendhunter.com/trends/forevr-roll). Speaking to a demographic that is concerned about the environment and looking for ways to make a difference, it encourages people to adopt a better product in this regard. Yet instead of simply putting out a phrase and a product that supports it, the Toss the Tube campaign also offers [eco-friendly tips](https://www.trendhunter.com/trends/freshist-debuts1) to consumers from Carter Oosterhouse, the home and design expert and host of the new show “Rowhouse Showdown" as well as a unique sculpture. Jared Mackrory, brand manager for Scott Brand, says, "Imagining the environmental impact of 17 billion tubes--enough to fill the Empire State Building twice--is hard to do. That's why we brought the concept to life by creating a 30-foot replica in the middle of Manhattan." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Hashtag Campaigns:** Creating hashtag campaigns that promote eco-friendly products and actions can attract a demographic that is concerned about the environment and drive positive change. - **Tube-free Packaging:** Eliminating tubes from consumer products like toilet paper presents a disruptive innovation opportunity, reducing waste and environmental impact. - **Celebrity Endorsements for Sustainability:** Partnering with well-known celebrities to promote eco-friendly initiatives can raise awareness and encourage adoption of sustainable products and practices. ### Who This Affects Most - **Home and Design:** The home and design industry can leverage eco-friendly hashtag campaigns and tube-free packaging to appeal to environmentally conscious consumers and drive sales. - **Consumer Goods:** Consumer goods companies have the opportunity to disrupt the market by adopting tube-free packaging for their products and promoting sustainability through hashtag campaigns. - **Entertainment:** The entertainment industry can use celebrity endorsements for sustainability to not only promote eco-friendly initiatives but also encourage audience engagement and participation in environmental causes. ## Related on Trend Hunter - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Sustainable Toilet Paper Brands](https://www.trendhunter.com/trends/sustainable-toilet-paper.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md)