# Recycled Plastic Bottle Campaigns Coca-Cola Promotes the Toss In, Take Out Initiative By Kalin Ned | Published 2023-11-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toss-in-take-out References: [prnewswire](https://www.prnewswire.com/news-releases/coca-cola--beloved-local-us-pizzerias-are-offering-up-their-iconic-pizza-in-exchange-for-recycling-a-bottle-301959139.html)  [Coca-Cola](https://www.trendhunter.com/trends/cocacola-is) has partnered with local pizzerias in the United States for Toss In, Take Out, a sustainability-focused campaign promoting 100% recycled plastic bottles. The Toss In, Take Out event will visit pizza spots in New York City, Atlanta, and Chicago, where customers can exchange any empty plastic beverage bottle, including non-[Coke](https://www.trendhunter.com/trends/cocacola-uk) products, for a hearty slice of pizza and a 20-oz Coke in a recycled plastic bottle. This initiative aligns with Coca-Cola's sustainability goals, reducing virgin plastic and promoting a circular economy. With the expanded availability of recycled plastic bottles, the Coca-Cola brand anticipates saving over 37 million pounds of new plastic annually by 2024, contributing to their World Without Waste goal of using at least 50% recycled material in bottles and cans by 2030 globally. Image Credit: PRNewsfoto/Coca-Cola ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 67% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainability-focused Campaigns:** Coca-Cola's Toss In, Take Out initiative is part of a sustainability-focused campaign promoting 100% recycled plastic bottles. - **Circular Economy Promotion:** Coca-Cola's Toss In, Take Out event aligns with their sustainability goals, reducing virgin plastic and promoting a circular economy. - **Increased Availability of Recycled Plastic Bottles:** The expanded availability of recycled plastic bottles contributes to Coca-Cola's World Without Waste goal of using at least 50% recycled material in bottles and cans by 2030 globally. ### Sectors Adopting This - **Food and Beverage:** Coca-Cola's Toss In, Take Out campaign partners with local pizzerias to promote the use of recycled plastic bottles. - **Sustainability:** Coca-Cola's initiative to reduce virgin plastic and promote a circular economy aligns with the sustainability industry's goals. - **Waste Management:** The increased availability of recycled plastic bottles supports waste management efforts by reducing the need for new plastic production. ## Related on Trend Hunter - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Complimentary Pizza Soda Promotions](https://www.trendhunter.com/trends/cocacola-love-pizza-win-a-pizza.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Refillable Retail Soda Machines](https://www.trendhunter.com/trends/soda-refill-machine.md) - [Plastic Conservation Drink Packaging](https://www.trendhunter.com/trends/100-recycled-bottle-packaging.md)