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# USB Charging
Toshiba 'Sleep and Charge' Works Even When Your Laptop is Off

By ElGreco | Published 2008-04-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/toshiba-sleep-charge
References: [sync-blog](http://www.sync-blog.com/sync/2008/04/toshiba-unveils.html)

[Toshiba](https://www.trendhunter.com/trends/aurex-axrp10) unveiled a new Toshiba Satellite line of laptops with a new feature called the "Sleep and Charge". It is almost so simple that you bang your head: why they didn't come up with this earlier?

The feature allows you to charge your [USB powered gadget](https://www.trendhunter.com/trends/10port-charger) while your laptop is off. You'll realize the need for this when you're irritated you have to turn your laptop on when you really didn't want to use it, but need to charge your [iPod](https://www.trendhunter.com/trends/ipod-classic-iphone-17-case) or digital camera.

Let's see if other laptop manufacturers will follow. It is really a must.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 5% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Why This Trend Is Growing

- **Sleep-and-charge Technology:** Companies can innovate by incorporating sleep-and-charge technology into their laptops or devices, providing a convenient charging option to customers.
- **USB Charging:** The increasing demand for USB charging capabilities presents an opportunity for companies to develop and market USB compatible devices and accessories.
- **Flexible Charging:** Companies can explore the potential for flexible charging options that are reliable and convenient for consumers, rather than standard power outlets.

### Industries Being Reshaped

- **Technology:** Companies in the technology industry, such as laptop manufacturers, can integrate sleep-and-charge or USB charging capabilities into their devices to enhance the user experience and stay competitive in the market.
- **Consumer Electronics:** The trend towards USB charging creates opportunities for companies in the consumer electronics industry to develop USB-compatible devices and accessories for customers.
- **Hospitality:** Hotels and travel companies can innovate by providing sleep-and-charge or flexible charging options in hotel rooms and public areas to meet the growing demand for convenient charging solutions among travelers.

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