# Emotional Light Installations The Toshiba Milano Salone Conveys Emotions Through LED Lights By Christopher DeLuca | Published 2011-05-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/toshiba-milano-salone References: [archdaily](http://www.archdaily.com/134033/toshiba-milano-salone-dorell-ghotmeh-tane/) & [archello](http://www.archello.com/en/project/toshiba-milano-salone) Created for the Milano Salone 2011 -- the world's largest design and fair trade -- the [Toshiba](https://www.trendhunter.com/trends/ai-powered-tv) Milano Salone examines the possibilities that LED lights represent. The Toshiba Milano Salone leverages LED lights to convey emotions. This [innovative and ingenious concept](https://www.trendhunter.com/trends/shapes-of-light) is truly remarkable and a pleasure to observe. The Toshiba Milano Salone is housed inside of the Cortile di Via Savon, which was designed and erected over 100 years ago. The company has been an active player in the European LED market since just over a year ago. The contrast between the historical nature of the Cortile di Via Savon and the forward-looking installation that is housed within its walls is an exciting contrast for the LED maker to draw upon. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 66% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **LED Lighting:** Disruptive innovation opportunity: Develop new applications for LED lights that can convey emotions and enhance user experiences in various settings. - **Emotional Design:** Disruptive innovation opportunity: Combine technology and design to create emotionally engaging experiences that stimulate user's senses and elicit specific emotional responses. - **Historic-modern Fusion:** Disruptive innovation opportunity: Explore the juxtaposition of historical architecture and contemporary installations to create unique and captivating experiences for visitors. ### Where This Applies - **Lighting Design:** Disruptive innovation opportunity: Integrate LED technology with artistic lighting design to create visually striking and emotionally evocative installations for various spaces. - **Event Planning:** Disruptive innovation opportunity: Incorporate emotional light installations into events and exhibitions to create immersive and memorable experiences for attendees. - **Architectural Preservation:** Disruptive innovation opportunity: Utilize modern installations and technologies to enhance the appreciation and conservation of historic architecture, creating new ways for people to engage with cultural heritage. ## Related on Trend Hunter - [Immersive Lighting Installations](https://www.trendhunter.com/trends/immersive-lighting-installation.md) - [Emotional Light Sculptures](https://www.trendhunter.com/trends/miror-collection.md) - [Sensory Landmark Installations](https://www.trendhunter.com/trends/design-you-can-feel.md) - [Architectural Lighting Solutions](https://www.trendhunter.com/trends/lighting-innovation.md) - [Immersive Crystal Installations](https://www.trendhunter.com/trends/immersive-crystal-installation.md) - [Tubular Shadow Play Illuminators](https://www.trendhunter.com/trends/flos-emi-lighting-collection.md) - [Gastronomic Immersive Design Installations](https://www.trendhunter.com/trends/banquet-echoes.md) - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md) - [Sleek Structural Lighting Designs](https://www.trendhunter.com/trends/emotional-lab-light.md)