# Bubble Wrap Purses The Tosca Blu Fall/Winter 2010 Campaign is Glamorous By Zoe Badley | Published 2010-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tosca-blu-fall-winter-2010 References: [glamcheck](http://www.glamcheck.com/fashion/2010/08/06/tosca-blu-fall-winter-2010-campaign/) & [toscablu](http://www.toscablu.com/) Next to shoes and jewelry, handbags are a girl’s best friend, and the Tosca Blu Fall/Winter 2010 campaign is shaping up to be a front contender of all the [coveted bags of the season](https://www.trendhunter.com/trends/resort-2025-campaign). Model Marta Berzkalna, the new face for the line, looks devilishly sophisticated in the [ad campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign). Donning a range of [tote bags, clutches and leather bags](https://www.trendhunter.com/trends/leather-goods1) in different colors and patterns, there’s no doubt there’s something for everyone in the Tosca Blu Fall/Winter 2010 collection. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Integrate eco-friendly materials into handbag design to cater to the growing demand for sustainable fashion. - **Digital Marketing:** Utilize digital platforms and social media to promote and sell handbags, reaching a wider audience and increasing sales. - **Personalization:** Offer customizable options for handbags, allowing customers to create unique and one-of-a-kind designs. ### Where This Applies - **Fashion:** Explore new materials and innovative designs for handbags to stay ahead in the competitive fashion industry. - **Advertising:** Develop targeted marketing strategies to reach potential customers interested in luxury handbags. - **E-commerce:** Leverage online platforms to sell handbags, providing a convenient and accessible shopping experience for customers. ## Related on Trend Hunter - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Glamorous Party-Ready Accessories](https://www.trendhunter.com/trends/statement-bags.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md)