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# Freaky False Face Photoshoots
Bring out the Monster Inside You With the Torynova Halloween Masks

By Wes Walcott | Published 2012-10-09 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/torynova-halloween-masks
References: [torynova.wordpress](http://torynova.wordpress.com/2012/09/30/masks-are-in/) & [etsy](http://www.etsy.com/shop/torynova?section_id=12272025)

If you're having trouble coming up with a good costume for October 31st, there's no need to worry, the Tornynova Halloween masks are here to relieve some of your decision-making stress.

Made from 100% organic cushion-y cotton, these masks are as comfortable as they are creepy and come in several different character designs. There's the always-appealing skull, the freakishly fearsome Frankenstein, the exceptionally enormous eyeball, the heart-shocking shark, and, what will likely be everyone's favourite, the contemptuous crimson Cthulhu.

All of the Torynova Halloween masks are a stretchy fit, so you shouldn't have any problems fitting them -- even if your head is positively bulging with a big and delicious brain. They also make great ski masks, so it's perfectly acceptable to continue wearing them after Halloween and through the winter months.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 91% | Activity: 93% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special)

## Key Themes

### What's Driving This Trend

- **Organic Halloween Masks:** The use of organic and sustainable materials in Halloween masks is a disruptive innovation opportunity for the costume industry.
- **Stretchy Fit Masks:** Developing stretchy fit masks that accommodate different head sizes can offer a competitive edge for Halloween mask manufacturers.
- **Multi-character Halloween Masks:** Creating masks with various character designs can increase appeal to a wider consumer market.

### Who This Affects Most

- **Costume Industry:** The costume industry can leverage the use of sustainable materials and stretchy fit designs to provide consumers with more eco-friendly and comfortable options.
- **Fashion Industry:** Incorporating Halloween masks into fashion or streetwear can serve as a new trend and opportunity for the fashion industry.
- **Winter Sports Industry:** The ability for Halloween masks to double as ski masks creates an opportunity for crossover between the Halloween costume market and winter sports market.

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