# Luxe Activewear Collections (UPDATE) Tory Burch's 'Tory Sport' Puts a High-End Spin on Activewear By Laura McQuarrie | Published 2016-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tory-sport References: [prnewswire](http://www.prnewswire.com/news-releases/tory-burch-introduces-tory-sport-a-performance-activewear-line-300146657.html) & [torysport](http://www.torysport.com/) While Tory Burch's first foray into activewear with 'Tory Sport' may seem to be all for show, the collection blends [high-performance pieces](https://www.trendhunter.com/trends/legendary-capsule-collection) with high-end design. In designing her first [activewear collection](https://www.trendhunter.com/trends/motion-collections), Burch describes: "We focused on the elegance of sport—the performance aspect is a given, not a design detail." The 70s-inspired activewear apparel includes garments that are specifically designed to enhance activities like running, studio workouts, tennis and swimming. In line with the current consumer desire for [athleisure](https://www.trendhunter.com/trends/performance-in-the-city), there's also a 'Coming & Going' category, which provides stylish gear for wear before and after physical activities. Beyond eye-pleasing silhouettes and design details, some of the technical materials that are used to ensure that the garments will perform first and foremost as activewear include: moisture-wicking COOLMAX Fabric by INVISTA, water-repellent Schoeller Fabric with NanoSphere and Sensitive Fabrics by EUROJERSEY, which resists chlorine, boasts four-way stretch and UV protection. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **High-end Activewear:** There are opportunities to disrupt the activewear industry by creating more high-end activewear collections that blend performance and style. - **Specialized Activewear:** Specialized activewear collections for specific athletic pursuits such as running, tennis, and swimming will appeal to consumers looking for high-performance gear. - **Athleisure:** Athleisure collections that offer stylish clothing for wear before and after physical activities will continue to be popular. ### Industries Being Reshaped - **Fashion:** The fashion industry can disrupt the activewear market by creating more high-end and stylish activewear collections like Tory Burch's 'Tory Sport'. - **Athletic Apparel:** Opportunities exist for athletic apparel brands to specialize in creating performance-enhancing activewear collections for specific athletic pursuits like running, tennis and swimming. - **Retail:** Retailers can take advantage of the athleisure trend by including stylish clothing for wear before and after physical activities in their product offerings. ## Related on Trend Hunter - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Refined Active Essentials](https://www.trendhunter.com/trends/ted-baker-sport.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Luxe Activewear Fabrics](https://www.trendhunter.com/trends/set-active-unveils-luxform.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Elevated Athletic Collections](https://www.trendhunter.com/trends/reebok-2025.md)