# Ocean-Friendly Limited-Edition Sunscreens Tory Burch and Shiseido Team Up For a Sunscreen Lunch By Elena Rahman | Published 2021-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tory-burch-and-shiseido References: [yahoo](https://www.yahoo.com/lifestyle/tory-burch-teams-shiseido-limited-040125428.html) & [toryburch](https://www.toryburch.com/en-us/new-arrivals/tory-burch-x-shiseido-sunscreen-collection/) Tory Burch and [Shiseido](https://www.trendhunter.com/trends/sun-protector) team up to launch an ocean-conscious and limited-edition sunscreen for summer 2021. The collaboration comes from personal inspiration by the designer, Tory Burch. Butch's own use of sun care and her admiration for Shiseido's SPF technology led to the personal and optimistic design. The partnership began in 2019 when Burch signed a worldwide license with Shiseido to develop and distribute her beauty products. The launch includes the Ultimate Sun Protector Lotion SPF 50+ and the Clear Sunscreen Stick SPF 50+. All of Shiseido's formulas are free of [oxybenzone and octinoxate](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen). The new products boast a [lightweight and protective veil](https://www.trendhunter.com/trends/sun-protectors) that is highly effective in the heat and through water and sweat. Image Credit: Yahoo ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 54% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Ocean-conscious Beauty:** There is an opportunity for beauty companies to create ocean-conscious products, focusing on ingredients that do not harm marine life. - **Limited-edition Collaborations:** Collaborations between different companies or industries to create limited-edition products can create excitement and buzz among consumers. - **Environmentally-friendly Sunscreens:** As consumers become more environmentally conscious, there is a growing demand for sunscreens that are free of harmful chemicals for both humans and marine life. ### Sectors Adopting This - **Beauty:** Beauty companies have the opportunity to create ocean-friendly products such as sunscreens that are effective and safe for both humans and marine life. - **Fashion:** Fashion brands can collaborate with beauty companies to create limited-edition collections for coveted summer products such as sunscreens. - **Outdoor Recreation:** Companies in the outdoor recreation industry can market and sell ocean-friendly sunscreens to customers who are conscious about the environment and protecting natural habitats. ## Related on Trend Hunter - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [Brazilian-Inspired Sunscreens](https://www.trendhunter.com/trends/rio-radiance-spf-50.md) - [Collaborative Sun Protection Initiatives](https://www.trendhunter.com/trends/soho-houses.md) - [Thoughtful Sunscreen Partnerships](https://www.trendhunter.com/trends/blue-lizards.md) - [Reef-Safe Seaweed Sunscreens](https://www.trendhunter.com/trends/badger.md) - [Sunscreen Packaging Solutions](https://www.trendhunter.com/trends/sunscreen-packaging-solutions.md) - [Hydrating Non-Greasy Sunscreens](https://www.trendhunter.com/trends/nongreasy-sunscreens.md) - [Scent-Forward SPF Sprays](https://www.trendhunter.com/trends/coola-x-voluspa.md)