# Spicy Creamy Protein Chips SimplyProtein Kickin’ Jalapeño Ranch Tortilla Protein Chips are Tasty By Michael Hemsworth | Published 2026-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tortilla-protein-chips References: [snackandbakery](https://www.snackandbakery.com/articles/115156-simplyprotein-debuts-jalapeno-ranch-tortilla-chips) & [simplyprotein](https://simplyprotein.com/)  [SimplyProtein Kickin’](https://www.trendhunter.com/trends/restaurant-style-protein-chips) [Jalapeño](https://www.trendhunter.com/trends/jalapeo-queso-protein-popcorn) Ranch tortilla protein chips have been announced by the brand as the latest addition to its product portfolio that's crafted with a new take on a few classics. The snack starts off with the brand's protein-packed tortilla chips that have seven-grams of protein per serving, 130-calories and a plant-based composition. The snack is covered with a blend of seasoning that's inspired by cool ranch, but features a kick of jalapeño for a savory, creamy and spicy taste that's perfect on its own or paired with your favorite dip. SimplyProtein Kickin’ Jalapeño Ranch tortilla protein chips are arriving now at Meijer, Costco, [Walmart](https://www.trendhunter.com/trends/protein-chips-fiesta-pack) and Krogers in the US with price points ranging from $4.49 to $8.49, depending on the size. Image Credit: SimplyProtein ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 68% | Activity: 69% | Freshness: 64% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-packed Snacks:** The rise of high-protein snack foods is transforming the traditional snack aisle, offering more nutritious options that cater to health-conscious consumers. - **Spicy Flavor Innovations:** Spicy flavor profiles, like jalapeño ranch, are becoming increasingly popular, adding an adventurous twist to classic flavors and attracting a diverse range of taste explorers. - **Plant-based Alternatives:** An increasing number of snacks are being crafted with plant-based ingredients, aligning with the growing demand for environmentally friendly and vegan-friendly food products. ### Who This Affects Most - **Health-conscious Snacks:** The health-conscious snacks industry is thriving as consumers seek out products that offer both nutritional benefits and enjoyable flavors. - **Flavor Enhancers:** Innovative flavor enhancers are influencing the packaged food sector, driving the development of snacks with bold and unique taste profiles. - **Retail Distribution Channels:** Expanding retail distribution to major chains like Meijer, Costco, Walmart, and Krogers highlights a shift towards widespread accessibility of specialty snack products. ## Related on Trend Hunter - [Flavor-Forward Protein Snacks](https://www.trendhunter.com/trends/two-snack-categories.md) - [Spicy Protein-Packed Snack Crisps](https://www.trendhunter.com/trends/pure-protein-franks-redhot-popped-crisps.md) - [Creamy Ghost Pepper Chips](https://www.trendhunter.com/trends/pringles-ghost-pepper-ranch.md) - [Nutrition-Focused Protein Chips](https://www.trendhunter.com/trends/protein-chips1.md) - [Spicy-Sweet Protein Chips](https://www.trendhunter.com/trends/wilde-protein-chips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Crispy Protein Snack Products](https://www.trendhunter.com/trends/popped-crisps-snack-pack.md) - [Protein-Rich Mexican Cuisine Pots](https://www.trendhunter.com/trends/protein-pots.md) - [Piquant Plant-Based Tortilla Chips](https://www.trendhunter.com/trends/spicy-nacho-cheeze-tortilla-chips.md)