# Tortilla Chip-Shaped Pool Floats Moe’s Southwest Grill Debuted a Queso-Holding Pool Float By Grace Mahas | Published 2022-06-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tortilla-chipshaped-pool-float References: [moesmerch](https://moesmerch.com/)  Just in time for summer weather, [Moe’s Southwest Grill](https://www.trendhunter.com/trends/moes-southwest-grill-cash-app) is helping fans enjoy the water with the launch of a tortilla chip-shaped pool float. The chain is paying homage to one of its most popular items with the launch of a limited-edition pool floatie in the shape of a tortilla. The newest pool accessory features a chip and queso holder so that users can always indulge in a salty snack while in the water. Unique pool floats have recently increased in popularity—largely because they're so Instagramable. Fans of the brand looking for eye-catching [Instagram](https://www.trendhunter.com/trends/chips-and-queso) opportunities will be drawn to the new [Moe's Southwest Grill](https://www.trendhunter.com/trends/tortilla-chip-claw-clip) pool float thanks to its playful, food-inspired design. The one-of-a-kind tortilla chip-shaped float from Moe’s Southwest Grill will be available for a limited time on the Moe’s merch store for $49.99. Image Credit: Moe’s Southwest Grill ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 88% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Food-inspired Pool Floats:** The popularity of unique pool floats has opened up a market for fun food-inspired designs. - **Instagramable Pool Floats:** Pool floats with eye-catching designs are becoming increasingly popular among consumers, particularly those seeking sharable Instagram content. - **Branded Merchandise Pool Floats:** Companies can create branded merchandise such as pool floats to promote their products in a fun and playful way. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can explore creating merchandise such as pool floats to promote their brands and products. - **Travel and Tourism:** Hotels and resorts can attract guests with unique pool floats, particularly those that are Instagramable and shareable on social media. - **Marketing and Advertising:** Companies can use branded pool floats as promotional items to create buzz and generate interest in their brand or products. ## Related on Trend Hunter - [Tortilla Chip Claw Clips](https://www.trendhunter.com/trends/tortilla-chip-claw-clip.md) - [Speaker-Shaped Cheese Containers](https://www.trendhunter.com/trends/queso-to-go.md) - [Pasta-Themed Pool Noodles](https://www.trendhunter.com/trends/olive-garden-pool-noodles.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Cheeky Summer Product Lines](https://www.trendhunter.com/trends/great-float.md) - [Snack-Inspired Pool Packs](https://www.trendhunter.com/trends/garden-veggie-splash-pack.md) - [Branded $25K Giveaways](https://www.trendhunter.com/trends/moes-southwest-grill-cash-app.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [Vibrant Seltzer-Backed Floaties](https://www.trendhunter.com/trends/truly-x-minnidip.md)