# Cheesy Plum Chips The Frito-Lay Plum & Cheese Tortilla Chips are Full of Interesting Flavor By M | Published 2014-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tortilla-chips References: [brandeating](http://www.brandeating.com/2014/12/frito-lay-combines-plum-cheese-in-new-tortilla-chips.html) & [fritolay](http://www.fritolay.com/) [Frito-Lay](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips) explores new wacky flavor combinations in Japan with the release of its [plum and cheese tortilla chips](https://www.trendhunter.com/trends/asian-style-chips). Made with Ume plums, these sweet and savory chips are full of unexpected flavor and are unlike anything else currently on the market. These unique plum and cheese chips are covered in a spice blend made from the Ume plums and cream cheese. The combination of the plum and cream cheese might remind one of a fruit-based cheesecake. Thanks to the infused plum, these chips have a rosy purple color tone. Rather than dipping these tortilla chips in guacamole or salsa, perhaps a sweet jam puree or vanilla icing would taste better. These chips are available exclusively to Japan starting in January 2015 till the end of April. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Wacky Flavor Combinations:** Opportunity for companies to experiment with unconventional flavor pairings to attract consumers who seek unique taste experiences. - **Fruit-infused Chips:** Potential for innovation in the snack industry to incorporate different types of fruit as a key ingredient in chip production. - **Sweet & Savory Fusion:** Possibility for the creation of products that combine sweet and savory flavors to appeal to a wider range of taste preferences. ### Where This Applies - **Snack Food:** Snack food companies can explore innovative ingredients and flavor combinations to differentiate their product lines and attract new customers. - **Food Manufacturing:** Food manufacturers can develop new products that challenge traditional flavor profiles to capture niche markets and stay competitive. - **Import / Export:** Opportunity for import and export companies to bring unique and unconventional products from foreign markets to expand offerings in domestic markets. ## Related on Trend Hunter - [Seafood-Flavored Snack Chips](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips.md) - [Tangy Yuzu Crisps](https://www.trendhunter.com/trends/japanonly-pringles-flavor.md) - [Pickled Fruit-Flavored Tortilla Chips](https://www.trendhunter.com/trends/chamoy-tortilla-chips.md) - [Crushed Snack Product Donuts](https://www.trendhunter.com/trends/krispy-kreme-cheesefilled-doughsnacks.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Cheesy Tomato-Flavored Chips](https://www.trendhunter.com/trends/monterey-jack-garden-tomato-flavor.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md) - [Sweetly Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-butter-caramel.md) - [Mexican-Inspired Chip Launches](https://www.trendhunter.com/trends/chamoy-chip.md)