# Tortilla Chip Beers Taco Works & Tio Rodrigo Created the Ultimate "Homegating" Experience By Laura McQuarrie | Published 2021-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tortilla-chip-beer References: [prnewswire](https://www.prnewswire.com/news-releases/the-worlds-first-tortilla-chip-beer---just-in-time-for-game-day-301213459.html) & [tiorodrigo](https://tiorodrigo.com/) California chip company [Taco Works](https://www.trendhunter.com/trends/beerbattered-icelandic-cod) and Tio Rodrigo Craft Beer Michelada are helping [football fans](https://www.trendhunter.com/trends/mccoys-crisps) to elevate at-home Game Day experiences with the world's first [tortilla chip beer](https://www.trendhunter.com/trends/french-onion-amber-ale). The beer for a "new homegating tradition" combines two Game Day essentials, beer and tortilla chips, into a limited-edition lager that's available with a complimentary bag of chips. The light, limited-edition Tortilla Chip Lager is made with more than 400lbs fresh-out-of-the-oven tortilla chips and it boasts notes of zesty lime for a refreshing finish. As head brewer Steve Courier says, "Everyone's been going a bit stir-crazy lately so we wanted to have some fun and shake things up. Why not have your chips and drink them too?" ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 40% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Homegating:** Creating new experiences for indoor entertainment that could replace the traditional tailgating experience outside the stadium - **Limited-edition Beers:** The use of unconventional ingredients in alcoholic drinks as a means of branding and differentiation - **Food and Beverage Hybrids:** Combining two different food or beverage products to create a unique and memorable taste ### Sectors Adopting This - **Food Manufacturing:** Incorporating unconventional ingredients in their products to create differentiated offerings and cater to new and unique tastes - **Alcoholic Beverage:** Creating unique and unconventional alcoholic beverages through flavor and ingredient experimentation that could become a new trend - **Entertainment:** Developing specialized products for indoor activities that could attract more customers and create new experiences ## Related on Trend Hunter - [Spice-Infused Specialty Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajin.md) - [Chili Lime Beers](https://www.trendhunter.com/trends/bud-light-chelada-tajn-chile-limn.md) - [Chip-Flavored Alcoholic Beverages](https://www.trendhunter.com/trends/empirical.md) - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [Tailgate-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-brand-7-layer-dip.md) - [Football-Themed Snack Chips](https://www.trendhunter.com/trends/champion-chip-collection.md) - [Flavor-Packed Tortilla Chips](https://www.trendhunter.com/trends/chipoys-rolled-tortilla-chips.md) - [Grill-Inspired Snack Crisps](https://www.trendhunter.com/trends/pringles-x-miller-lite.md) - [Mexican-Inspired Chip Launches](https://www.trendhunter.com/trends/chamoy-chip.md)