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# Social Good Tie-Dye Collections
Toronto-Based Designers Debut New Series in Support of BLM

By Grace Mahas | Published 2020-08-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/torontobased-designers
References: [lareyna](https://lareyna.ca/collections/tiedyedrop/tie-dye)

The Toronto-based fashion brands, La Reyna and Tsaichedelic, recently joined forces with the launch of a new tie-dye collection in support of the Black Lives Matter movement. A portion of the proceeds from the bespoke, three-piece collection will be donated to the Loveland Foundation and [Black Women in Motion](https://www.trendhunter.com/trends/black-market), two organizations that are dedicated to supporting Black women and girls.

The new series includes three fashion-forward bodysuits in demure colorways including taupe, royal blue, and olive. The bodysuits feature a fully lined bust with adjustable closures and a thong bottom for a seamless outfit.

The new collection by both La Reyna and Tsaichedelic is now available to purchase on La Reyna's website for $158.00 CAD.

Image Credit: La Reyna

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 41% | Activity: 40% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Supportive Fashion Collaborations:** Opportunities for fashion brands to collaborate and produce supportive collections to contribute to social causes.
- **Tie-dye Resurgence:** The reemergence of tie-dye as a trend in fashion provides opportunities for designers to incorporate it into their collections.
- **Socially Conscious Shopping:** Consumer demand for brands that are making social contributions through their products is on the rise, creating a need for more socially conscious shopping options.

### Industries Being Reshaped

- **Fashion Industry:** Fashion brands can use their platform and creativity to contribute to social causes and promote awareness through their collections.
- **Non-profit Organizations:** Non-profit organizations can collaborate with fashion brands to create collections that support their cause and raise funds for their programs.
- **E-commerce Industry:** E-commerce businesses can offer more socially conscious shopping options to meet the demand of consumers who want to make a positive social impact through their purchases.

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