# R&B Toronto Pop-Ups PARTYNEXTDOOR's Exclusive Merchandise Will Be Available for Two Days By Riley von Niessen | Published 2016-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/toronto-popup References: [hypebeast](http://hypebeast.com/2016/11/partynextdoor-toronto-pop-up-shop) & [instagram](https://www.instagram.com/p/BNKviZBgOwl/?taken-by=partynextdoor) On the night of November 24th and November 25th, PARTYNEXTDOOR will be playing shows at [Rebel](https://www.trendhunter.com/trends/the-gatsby-gala) -- and in the time prior, he'll be hosting two Toronto pop-ups. In addition to bringing in those who aren't able to see him perform, having the merchandise sold separately ensures that fans don't have to carry it around while they enjoy the concert. According to [HYPEBEAST](https://www.trendhunter.com/trends/jordan-clarkson), the stores will remain open from 1PM until 7PM on both days. It's also reported that the rapper and R&B artist will debut [exclusive apparel at these events](https://www.trendhunter.com/trends/louis-vuittons-soho-popup). Previously, PARTYNEXTDOOR hosted a similar event in New York, which saw a huge turnout. If the Toronto pop-ups are like the New York one, fans will have the chance to meet the musician and have their merchandise signed by him. Given that he's from Mississauga, it's likely that the Toronto pop-ups in the city's Parkdale district will see many fans in attendance. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Events:** The success of PARTYNEXTDOOR's pop-up event in Toronto could inspire more artists to host similar events to connect with fans and boost merchandise sales. - **Exclusive Merchandise:** Creating limited edition merchandise for pop-up events can generate hype and increase demand for music artists and other entertainment brands. - **Celebrity Meet-and-greets:** Offering fans the opportunity to meet and interact with their favorite celebrities at pop-up events can drive engagement and loyalty. ### Sectors Adopting This - **Music:** Musicians and other music industry professionals can leverage pop-up events as a way to promote new music releases and to build brand recognition. - **Fashion:** Fashion brands and designers can benefit from collaborating with artists to create exclusive merchandise that can be sold at pop-up events. - **Entertainment:** Entertainment brands, such as movie studios and TV networks, can use pop-up events to engage with fans and promote upcoming releases or content. ## Related on Trend Hunter - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Exclusive Pop-Up Events](https://www.trendhunter.com/trends/mans-best-friend-popup.md) - [Film Festival Retail Events](https://www.trendhunter.com/trends/tiff-popup-shop.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Luxury Outwear Pop-Ups](https://www.trendhunter.com/trends/torontos-sherway-gardens.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md) - [Toronto Rapper-Backed Music Venues](https://www.trendhunter.com/trends/music-venue-history.md) - [Black Beauty-Brand Pop-Ups](https://www.trendhunter.com/trends/black-beautybrand.md)