# Tweet-Fueled Beer Competitions (CONTEST) Trend Hunter and Toronto's Beerfest Offer a Chance to Win By Armida Ascano | Published 2013-07-24 | About Source: Trend Hunter, https://www.trendhunter.com/trends/toronto-festival-of-beer References: [beerfestival](http://www.beerfestival.ca/torontos-beer-festival)  Toronto, the location of Trend Hunter's main office and its city of origin, is known for its love of beer. The Torontonian passion for the golden booze reaches a crescendo once every summer at the Toronto Festival of Beer, where Trend Hunter is lucky enough to be a partner. This year, we're giving you the opportunity to enjoy the perks of the Toronto Festival of Beer to the fullest with a [Twitter](https://www.trendhunter.com/trends/tropical-fruit-hard-cider)-fueled contest. Running over the three days of the festival (July 26th to the 28th), the contest calls for you to leverage your social media savvy by tweeting @TrendHunter and @TOBeerFestival telling us what your favorite beer is. Include the hashtag #BeerMe, and you'll officially be in the running to win an Ontario Brewers swag pack. Winners will be chosen based on their number of retweets. Whether you're at [Toronto Beerfest](https://www.trendhunter.com/trends/bear-toronto) in person or in spirit this year, share your love of beer with Trend Hunter and get a chance to win some amazing merchandise. Cheers! ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 89% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) ## Key Themes ### What's Driving This Trend - **Tweet-fueled Contests:** Using social media platforms like Twitter to engage audiences and run contests provides an opportunity for businesses to generate buzz and increase brand awareness. - **Social Media Brand Activation:** Utilizing social media platforms like Twitter to interact with consumers and promote events or products can lead to increased engagement and brand loyalty. - **Crowdsourced Marketing:** Incorporating user-generated content, such as tweets or hashtags, into marketing campaigns can create a sense of community and encourage audience participation. ### Who This Affects Most - **Beverage:** Beverage companies can leverage tweet-fueled contests to engage with consumers, promote new products, and increase brand visibility. - **Event Management:** Event management companies can utilize social media brand activation techniques to promote events, drive ticket sales, and generate excitement among attendees. - **Marketing and Advertising:** Marketing agencies can explore disruptive opportunities in crowdsourced marketing by incorporating user-generated content to create unique and interactive campaigns for their clients. ## Related on Trend Hunter - [Free Toronto Beer Sandwich Events](https://www.trendhunter.com/trends/bear-toronto.md) - [Beer-Branded Basketball Experiences](https://www.trendhunter.com/trends/draught-draft.md) - [Beer-Branded Toronto Culinary Experiences](https://www.trendhunter.com/trends/estrella-damm-culinary-journey.md) - [Movie Launch Beer Popups](https://www.trendhunter.com/trends/peroni-elevates-tiff-experience.md) - [Iconic Film Launch Activations](https://www.trendhunter.com/trends/peroni-nastro-azzurro.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Confession-Rewarding Beer Campaigns](https://www.trendhunter.com/trends/juicy-canfessions.md) - [Branded Epic Holiday Party Giveaways](https://www.trendhunter.com/trends/unboring-holiday-bash.md) - [Consumer-Focused Festive Billboards](https://www.trendhunter.com/trends/tell-us-your-tradition.md)