# Scary Surgical Utensils Toronto East General Hospital Ads Promote Express Expansion Goals By Amelia Roblin | Published 2011-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/toronto-east-general-hospital-ads References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/toronto_east_general_hospital_thermometer) & [carlsonmarketing](http://www.carlsonmarketing.ca/default.aspx) Hospitals already freak me out, but to be presented with the saw blade scalpel from these [Toronto East General Hospital](https://www.trendhunter.com/trends/medical-infrastructure-delivery) ads is enough to make me even queasier. Designed by Carlson Marketing to seize attention, these [print advertisements](https://www.trendhunter.com/trends/mwcurated) turn surgical tools into building tools, making a thermometer into a level. Appealing for donations so that the institution can afford to build a new patient care center, the Toronto East General Hospital ads sure have a penetrating approach. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 33% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Disruptive Healthcare Advertising:** The use of unconventional imagery in healthcare advertising presents an opportunity for hospitals to capture attention and generate donations. - **Creative Fundraising Campaigns:** Innovative fundraising campaigns that utilize creative and attention-grabbing tactics can help organizations meet their expansion goals. - **Medical Equipment Innovation:** Transforming surgical tools into unconventional objects highlights the potential for disruptive innovation in the medical equipment industry. ### Where This Applies - **Healthcare:** Healthcare organizations can leverage unconventional advertising methods to attract donations for expansion projects. - **Nonprofit and Charity:** Nonprofit organizations and charities can benefit from creative fundraising campaigns that engage donors and encourage support. - **Medical Equipment:** The medical equipment industry has an opportunity to explore innovative designs and repurposing of surgical tools for improved functionality. ## Related on Trend Hunter - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md) - [Health Object Art Exhibitions](https://www.trendhunter.com/trends/out-of-orifice.md) - [Futuristic Hospital Designs](https://www.trendhunter.com/trends/jawaher-boston-medical-district.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Superhero-Themed Hospital Campaigns](https://www.trendhunter.com/trends/sickkids-foundation-ad.md)