# Exposing Subway Projects The Toronto ‘Confessions Underground’ Development is Liberati By Vivian Lau | Published 2012-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toronto-confessions-underground References: [confessionsunderground](http://confessionsunderground.com/) & [vimeo](http://vimeo.com/44502545) Similar to the wildly popular ‘Post-Secret’ project, John Loercher and Laura Mendes have brought the Toronto ‘Confessions Underground’ project to a downtown subway near you. The premise of the project is to allow people to [publicly confess](https://www.trendhunter.com/trends/sharepath) to something, anything to liberate themselves of whatever guilt or itching feeling they may have. Anyone may submit a 10-15 second video online or record one at the portable [confession booth](https://www.trendhunter.com/trends/kitchenaid-caffeine-confessions) that tours Toronto, Montreal, Detroit and Chicago on different dates. The videos will be aired on display screens every ten minutes throughout the [Toronto subway system](https://www.trendhunter.com/trends/masterpeace-painting), which sees about 1 million riders everyday. As made clear by the trailer, some confessions are funny while others are pretty serious. The risk is that you may be recognized by your friends, family, or even by passersby if you happen to be riding the subway that day. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Public Confession Projects:** Opportunity to create similar projects that allow individuals to publicly confess and liberate themselves. - **Video Submission Platforms:** Development of online platforms that allow individuals to submit short confession videos for public viewing. - **Portable Confession Booths:** Innovation in creating portable confession booths that can tour different cities for people to record their confessions. ### Where This Applies - **Social Media Platforms:** Social media platforms can incorporate a dedicated section for public confessions, providing a space for individuals to express themselves. - **Event Marketing:** Event marketing companies can create confession booth installations that tour various cities, engaging with a wide range of participants. - **Digital Out-of-home Advertising:** Digital out-of-home advertising companies can offer display screens in subway systems for showcasing public confession videos. ## Related on Trend Hunter - [QSR Holiday Windows](https://www.trendhunter.com/trends/secret-sandwich-elves.md) - [Knitted New York Subways](https://www.trendhunter.com/trends/straphangers-lounge.md) - [Large-Scale Floral Mosaics](https://www.trendhunter.com/trends/floral-mosaics.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Toronto Neighborhood Expansions](https://www.trendhunter.com/trends/spatial-media.md) - [Confession-Rewarding Beer Campaigns](https://www.trendhunter.com/trends/juicy-canfessions.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [User-Generated Toronto Baseball Ads](https://www.trendhunter.com/trends/fancreated-ads.md) - [Confessional Snack Hotlines](https://www.trendhunter.com/trends/pop-secret-hotline.md)