# High Fashion Digital Manipulation Torkil Gudnason's Colorful and Creative Photography Rocks By Ryan Hinkson | Published 2010-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/torkil-gudnason References: [obviousmag.org](http://obviousmag.org/en/archives/2007/01/torkil_gudnason.html) & [torkilgudnason](http://www.torkilgudnason.com/) With a client list that features the likes of Calvin Klein, L'Oreal and Estee Lauder, it's obvious that fashion photographer Torkil Gudnason knows a thing or two about crafting creative imagery. This selection of Torkil Gudnason photography features just a sample of the [high fashion digital manipulation](https://www.trendhunter.com/trends/desigual-x-neural-fashion) that keeps the big companies coming back for more. My favorite is the lady in the red dress hanging from the crane. **Implications** - Advertisements saturate society through print and digital technologies causing consumers to become desensitized to traditional images. These customers now prefer [shocking ads which have surreal content](https://www.trendhunter.com/trends/asos-inspired-by), making them memorable and buzzworthy. Companies that are striving to appeal to their desired demographic should embrace these qualities; advertisements can be [digitally manipulated or exaggerated](https://www.trendhunter.com/trends/generated-photos1) to make their brand more noticeable. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Surreal Advertising Imagery:** The trend of creating surreal advertising imagery using digital manipulation is growing, offering opportunities for disruptive innovation in the advertising industry. - **Creative Photography Techniques:** There is a trend towards using innovative photography techniques, such as digital manipulation, to create unique and eye-catching visual content. - **Desensitization to Traditional Imagery:** Consumers are becoming desensitized to traditional imagery in advertisements, creating opportunities for companies to use more surreal and exaggerated content to stand out. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage the trend towards surreal imagery and digital manipulation to create more memorable and buzzworthy ads. - **Photography:** Photographers can innovate and differentiate by using creative techniques, such as digital manipulation, to produce unique and compelling images. - **Fashion:** The fashion industry can use digital manipulation and other innovative photography techniques to create visually striking imagery for advertising campaigns and other marketing materials. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [AI Fashion Photoshoots](https://www.trendhunter.com/trends/glimsy-ai.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [AI-Powered Digital Fashion Solutions](https://www.trendhunter.com/trends/pixelz-x-le-troch.md)