# British Singer-Fronted Shoe Campaigns Cat Burns Stars in a Clarks Campaign in the Torhill Shoe By Amy Duong | Published 2023-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/torhill-shoe References: [hypebeast](https://hypebeast.com/uk/2023/9/clarks-torhill-eastpak-collab-hypebeast-flea-cat-burns-campaign) & [clarks](https://www.clarks.co.uk/Torhill/c/338) Cat Burns is the newest brand ambassador for [Clarks](https://www.trendhunter.com/trends/jorja-smith) and the British singer is seen wearing the [Torhill](https://www.trendhunter.com/trends/eastpak-x-clarks) shoe in the new campaign. The silhouette blends two of the brand's signature models -- the 90s Big Gripper and [Wallabees](https://www.trendhunter.com/trends/custom-desert-trek). This season, the shoes get new colorways of Cow Print, Cobalt Blue, Black Suede, and classic Sand; delivering bright options for those who prefer a bolder look and minimal options for those who want a more muted look. The singer explains, “My sense of style is really important to me and a true form of expression. I’ve always connected with gender-neutral clothes, and I think that’s why I love Clarks so much – they have that everyday comfort feel but with an iconic vibe. They’ve always been a staple in my wardrobe and out on tour.” Image Credit: Clarks, [hypebeast](https://hypebeast.com/uk/2023/9/clarks-torhill-eastpak-collab-hypebeast-flea-cat-burns-campaign), [clarks](https://www.clarks.co.uk/Torhill/c/338) ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 48% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Gender-neutral Fashion:** The British singer's love for Clarks, known for their everyday comfort with an iconic vibe, highlights the increasing popularity of gender-neutral clothes. - **Bright Color Options:** The new colorways of Cow Print, Cobalt Blue, and Black Suede offer bold and vibrant choices for individuals seeking a more eye-catching look in their footwear. - **Minimalist Fashion:** With classic Sand as one of the color options, Clarks also caters to those who prefer a more understated and muted look, reflecting the growing trend towards minimalist fashion. ### Industries Being Reshaped - **Fashion Retail:** The increasing demand for gender-neutral clothes presents an opportunity for fashion retailers to expand their offerings and capture the growing market segment. - **Footwear Manufacturing:** The introduction of bold and bright color options in footwear opens up opportunities for footwear manufacturers to innovate and attract customers who desire more vibrant choices. - **Fashion and Music Campaigns:** The collaboration between Clarks and a British singer showcases the potential for fashion and music campaigns to create unique brand experiences and reach a wider audience. ## Related on Trend Hunter - [Comfort-Centric Ultra-Stylish Footwear](https://www.trendhunter.com/trends/ultrastylish-footwear.md) - [Singer-Inspired Vibrant Footwear](https://www.trendhunter.com/trends/popcaan-and-clark.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Bold Archival Footwear](https://www.trendhunter.com/trends/torhill-lo.md) - [Reimagined Classic Shoes](https://www.trendhunter.com/trends/sandro-x-clarks-originals.md) - [Collaborative Bold Graphics Footwear](https://www.trendhunter.com/trends/clarks-x-pleasures.md) - [Rich-Landscape-Inspired Footwear Capsules](https://www.trendhunter.com/trends/clarks-somerset-pack.md) - [Vibrant Anime-Themed Shoes](https://www.trendhunter.com/trends/clarks-x-pokmon.md) - [Pillow-Like Footwear Capsules](https://www.trendhunter.com/trends/martine-rose-x-clarks.md)