# Antique Ballooner Branding Torello Special Edition Wine Packaging Has an Old Adventurous Spirit By Amelia Roblin | Published 2014-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/torello-special-edition-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2014/3/1/torell-special-edition) & [enricaguilera](http://www.enricaguilera.com/home/2014/02/brut-special-edition/) An entire story plays out on the label of the Torelló Special Edition Wine packaging, where one might rather expect a bit of writing and a distinctive logo. What the Enric Aguilera Asociados studio of [Barcelona](https://www.trendhunter.com/trends/mercado-little-spain) has done here is ignite the imagination of the consumer while informing him about the gorgeous grape-derived drink inside. The six-pack case has been decorated with an old-fashioned sketch of a hot-air balloon that takes off with a bottle as its basket. The passengers are taken on a ride to witness scenes that are illustrated on the [stickers of each vessel inside](https://www.trendhunter.com/trends/topo-chico-celebrates). Torelló Special Edition Wine packaging whimsically depicts the origins and the industry that surrounded the production of this brand of Spanish wine in its early days. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 56% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Storytelling Packaging:** Using packaging design to tell a story and engage consumers with the product. - **Interactive Labels:** Incorporating interactive elements into product labels to enhance consumer experience. - **Nostalgic Branding:** Employing vintage aesthetics and historical references in branding to evoke a sense of nostalgia and authenticity. ### Industries Being Reshaped - **Wine:** Exploring innovative packaging designs and storytelling approaches to differentiate wine brands. - **Beverage:** Leveraging interactive labels and storytelling packaging to create a unique and memorable beverage experience. - **Design:** Incorporating nostalgia and historical references in packaging design to create a strong brand identity and resonate with consumers. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md)