# Dual-Branded Loyalty Promotions Torchy's Tacos & Cinemark Run a Mother's Day Promotion By Kalin Ned | Published 2026-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/torchys-tacos1 References: [qsrmagazine](https://www.qsrmagazine.com/news/torchys-tacos-cinemark-launch-cross-promotion-around-churros-and-movies/)  [Torchy's Tacos](https://www.trendhunter.com/trends/taco-twostep) has partnered with Cinemark for a Mother's Day promotion. Running from May 3 through May 31, 2026, this initiative offers customers who order scratch-made churros a discount on a movie subscription service while simultaneously allowing movie loyalty members to redeem a free order of churros. Torchy's Rewards members who add churros to their purchase will receive a code for 75% off their first month of [Cinemark Movie Club](https://www.trendhunter.com/trends/cinemark-and-mikes-hot-honey) — a subscription program that provides one monthly movie ticket, 20% off concessions, and waived online fees. [Cinemark Movie Rewards](https://www.trendhunter.com/trends/bring-your-own-buckets) members, on the other hand, can unlock a complimentary order of Torchy's churros with a minimum one-dollar purchase through the Torchy's app. The extended timeframe availability of this Mother's Day promotion encourages individuals to celebrate mom on more than just one day. Image Credit: Torchy's Tacos ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 49% | Activity: 57% | Freshness: 72% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cross-brand Loyalty Pairing:** Brand-to-brand loyalty exchanges create opportunities for reciprocal value capture by linking physical purchases to digital subscriptions and vice versa. - **Subscription-plus Physical Rewards:** Combining subscription discounts with consumable freebies reveals potential for hybrid offerings that boost both recurring revenue and one-time foot traffic. - **Extended Event Window Promotions:** Stretching holiday or event promotions across weeks enables sustained engagement metrics and data collection that can inform longer-term personalization strategies. ### Who This Affects Most - **Quick-service Restaurants:** QSR brands with loyalty apps can unlock incremental spend and customer retention by embedding partner subscriptions and timed freebies into order flows. - **Cinema and Streaming:** Movie exhibitors and streaming services can diversify revenue streams through bundled partnerships that tie concession purchases to subscription trials and upgrades. - **Loyalty Platform Providers:** Loyalty technology vendors have an opening to offer cross-brand APIs and settlement frameworks that simplify value exchange and campaign measurement between disparate partners. ## Related on Trend Hunter - [Twelve-Day Promotional QSR Events](https://www.trendhunter.com/trends/diptember.md) - [Mexican Cuisine Halloween Promotions](https://www.trendhunter.com/trends/chipotle-chiportreat.md) - [Give-Back QSR Rewards](https://www.trendhunter.com/trends/tax-day-guac-relief.md) - [Margarita-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/margarita-of-the-month-club.md) - [Sporty Mexican Cuisine Promotions](https://www.trendhunter.com/trends/caltort-games.md) - [Summery Mexican Cuisine Deals](https://www.trendhunter.com/trends/chipotle-summer-of-extras.md) - [Member Appreciation Initiatives](https://www.trendhunter.com/trends/member-appreciation-month.md) - [Complementary Food QSR Promotions](https://www.trendhunter.com/trends/sonic-live-free-fridays.md) - [Guaranteed Prize Dining Campaigns](https://www.trendhunter.com/trends/hot-head-burritos-cinco-de-montho.md)