# Reclaimed 90s-Inspired Clothing Topshop Has Released its New Eco-Friendly 'Reclaim' Collection By Mishal Omar | Published 2016-10-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/topshop References: [whowhatwear](http://www.whowhatwear.com/topshop-sustainable-collection/slide5) & [aufeminin](http://www.aufeminin.com/news-style/topshop-une-nouvelle-collection-ecolo-celebrant-les-annees-90-s2009231.html) UK retailer Topshop has continued to grow in popularity due to its clothing that mixes current and fashion-forward styles and its newest collection looks towards both the past and the future for inspiration. Called the 'Reclaim' collection, the brand's newest project features clothes made only from [upcycled materials](https://www.trendhunter.com/trends/cos-2) -- ensuring that the clothes' production process was as sustainable as possible. While Topshop is often guilty of falling victim to the "[fast fashion](https://www.trendhunter.com/trends/coachtopia-1)" practice, its attempts to counter some of those effects are important. The clothing is clearly influenced by the cropped tops, spaghetti straps, playful graphics and [denim](https://www.trendhunter.com/trends/mango-jeans) that was so popular in the 90's. By finding inspiration from the past and fusing that with the concerns of the future, Topshop has managed to create a collection that will be popular with its core demographics. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Clothing:** The rise of upcycled clothing collections is an opportunity for sustainable fashion brands to showcase their environmentally conscious practices. - **Retro-inspired Fashion:** Retro-inspired fashion is a growing trend that presents an opportunity for new brands to capture the attention of nostalgic consumers. - **Fast Fashion Alternatives:** The demand for eco-friendly fashion is an opportunity for brands to offer alternatives to fast fashion and cater to consumers who prioritize sustainability. ### Industries Being Reshaped - **Sustainable Fashion:** The rise of upcycled clothing collections is an opportunity for sustainable fashion brands to showcase their environmentally conscious practices. - **Retail:** The demand for eco-friendly fashion presents an opportunity for retail companies to offer sustainable fashion options and differentiate themselves in a crowded market. - **Fashion Design:** The trend towards retro-inspired fashion is an opportunity for fashion designers to reinterpret past styles in new and creative ways. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md)