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# Celebrity Songstress Advertisements
The Topshop ‘Winter Wonderland’ Video Unveils Myst

By Katie Pagnotta | Published 2012-12-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-winter-wonderland-video
References: [cocosteaparty](http://www.cocosteaparty.com/2012/12/kate-bosworth-topshop-winter-wonderland.html) & [topshop](http://www.topshop.com/webapp/wcs/stores)

The Topshop ‘Winter Wonderland’ video is a [whimsical serenade](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) by [celebrity Kate Bosworth](https://www.trendhunter.com/trends/winter-2025-campaign).

The two-minute video showcases Bosworth in a beautiful sparkly dress belting out the Christmas classic 'Winter Wonderland.' The short video was directed by Bosworth’s fiance Michael Polish. It features Kate in an auditorium playing to a indistinguishable crowd. Kate and her ensemble are the focal point of the video. The exposure is meant to create a vintage feel and it creates a sense of seduction. There are cuts of frames showing Kate’s outfit in full rotation. She was styled with old [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) glam in mind and is reminiscent of Michelle Pffeifer in the film The Fabulous Baker Boys.

The Topshop ‘Winter Wonderland’ video reveals Kate Bosworth as the celebrity behind the #whosthatgirl campaign and the bedazzled dress she wore will be available in stores come February 2013.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 44% | Activity: 1% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Celebrity Brand Collaborations:** Opportunity for brands to leverage the popularity and influence of celebrities for innovative advertising campaigns.
- **Interactive Fashion Videos:** Growing trend of using videos to showcase fashion brands and engage viewers in a unique and immersive way.
- **Vintage-inspired Fashion:** Increasing demand for fashion styles that evoke nostalgia and create a sense of timeless elegance.

### Sectors Adopting This

- **Fashion Retail:** Retailers can explore collaborations with celebrities to create exclusive collections and generate buzz.
- **Entertainment:** Opportunity for filmmakers and production companies to work with celebrities to create visually stunning and impactful advertising videos.
- **Luxury Fashion:** Luxury brands can capitalize on the nostalgia trend by creating vintage-inspired collections that appeal to consumers seeking timeless elegance.

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