# Hieroglyphic Fashion Topshop Unique Spring 2012 Collection Travels to Ancient Egypt By Katherinev123 | Published 2011-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-unique-spring-2012 References: [fashion.telegraph](http://fashion.telegraph.co.uk/news-features/TMG8772325/Topshop-Unique-springsummer-2012.html) & [fashionologie](http://www.fashionologie.com/Topshop-Unique-Spring-2012-Runway-Photos-19114984?page=0,0,0#12) The [Topshop](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) Unique Spring 2012 collection, revealed at London Fashion Week, included a slew of Cleopatra-esque styles. Showcasing a mix of ancient Egypt-inspired looks -- we're talking everything from eye-catching hieroglyphic prints to [gold, armor-like embellishments](https://www.trendhunter.com/trends/new-gold-collection) -- the line was a kitschy fusion of ancient inspiration with a modern and urban twist. As Topshop's show notes stated, the line was created to "[urbanise] the attire of the pharaohs by fusing ancient and modern together." However, perhaps the designers behind the Topshop Unique Spring 2012 collection tried too hard, for, according to the Telegraph, the Egyptian references were paraded down the runway "to the point where it felt like it was being rammed down your throat." Nonetheless, the bold styles and [Egyptian motifs](https://www.trendhunter.com/trends/azza-fahmy-boutique) were still an interesting take on springtime fashion. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Hieroglyphic Prints:** Opportunity for fashion brands to incorporate hieroglyphic-inspired prints into their designs, adding a unique and eye-catching element to their collections. - **Ancient-inspired Fashion:** Potential for the fashion industry to explore other ancient civilizations and cultures for inspiration, creating modern and urban twists on historical styles. - **Historical Kitsch:** Emerging market for fashion that combines historical references with kitschy elements, appealing to consumers looking for quirky and unconventional styles. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage ancient Egyptian motifs and historical references in their designs, offering customers unique and innovative styles. - **Textile Printing:** Increased demand for textile printers capable of reproducing intricate hieroglyphic patterns and designs, enabling fashion brands to create hieroglyphic-inspired garments. - **Retail:** Retailers can tap into the trend of historical kitsch fashion by curating collections that feature clothing and accessories with unique and quirky historical references. ## Related on Trend Hunter - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Luxe Egyptian Accessories](https://www.trendhunter.com/trends/new-gold-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Ottoman-Empire-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/azza-fahmy.md) - [Egyptian Heritage-Fused Boutiques](https://www.trendhunter.com/trends/azza-fahmy-boutique.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Ancient Egypt Soda Designs](https://www.trendhunter.com/trends/pepsi-egypt.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md)